Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a move to broaden Grindr's brand... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-15 00:00:00 UTC ]
News tagged with: #digital magazine #lifestyle site

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Magazine Execs Batten Down the Digital Hatches at AMMC

At the American Magazine Media Conference, top brass acknowledges that the future remains unclear, but brand affinity and loyal readers will light the way forward. The post Magazine Execs Batten Down the Digital Hatches at AMMC appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand affinity #loyal readers

It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Magazine Brands Credit Video for Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers show

From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly”

In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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I bought my first magazine aged six – and I’ve never looked back

Our pop culture columnist on a life reading glossies I think the first magazine I bought with my “own” money was an official Sindy doll magazine. Clearly my budding hipsterism is what attracted me to small-batch, locally grown produce over an overpriced foreign competitor, but that’s a column... Continue reading at The Guardian

[ The Guardian | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #looked back #upscale men #young women

Magazine publishers shift to digital-oriented sales organizations

Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-13 00:00:00 UTC ]
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T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Weekly E-Ranking: top spot handed back to Atwood

A lucky 13th week for The Handmaid’s Tale—it has rebounded back into the Weekly E-Book Ranking number one spot, after Helen Fields’ Perfect Prey briefly toppled it a week ago. Continue reading at The Bookseller

[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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NPD Top 10 Publishers Ranked by Print & Digital Unit Sales, 2016

In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Digital Solutions in India 2017: Tracking the Shifts in the Newspaper and Magazine Industry

In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
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Weekly E-Ranking: Into the Water rows back into top spot

Paula Hawkins swam upstream and back into the Weekly E-Book Ranking number one spot, with Into the Water usurping Peter James’ Need You Dead. Continue reading at The Bookseller

[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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BookExpo's Librarians' Lounge 2017: Ice Cream, and Summer Reads, Courtesy of Penguin Random House

On Friday, June 2, from 2:30–4 p.m., stop by the PW BookExpo Librarians’ Lounge (Booth 875) for ice cream, and author talk, courtesy Penguin Random House library marketing team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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Lee Child's Night School boomerangs back into the chart top spot

Lee Child has reclaimed his UK Official Top 50 number one, as Night School (Bantam) boomeranged back into the top spot, displacing Star Wars: Rogue One (Egmont). Continue reading at The Bookseller

[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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How top digital publishers are set up to get into show business

BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here's how they are set up to do it. The post How top digital publishers are set up to get into show business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-10 00:00:00 UTC ]
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Digital Editors Significantly Out-Earn Those at Print Magazines

And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Tom Kerridge gets a Dopamine boost back into the top spot

Tom Kerridge’s Dopamine Diet (Absolute) has boomeranged back into the number one spot, selling 15,532 copies for £131,405. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom kerridge #sdopamine dietabsolute #boomeranged back