Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is... Continue reading at 'AdWeek'
[ AdWeek | 2025-02-12 22:07:22 UTC ]
Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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San Antonio's new bookstore; Wisconsin used bookstore is for sale; an Indian mobile store seeks support; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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A strong program at the 2017 Texas Library Association conference in San Antonio is set to inspire—and moblize—librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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The success of the second standalone Children’s Institute last year in San Antonio, Tex., paved the way for a third educational conference for children’s booksellers this spring in Pasadena, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Under a new multi-year agreement with Ingram, Chegg, which has developed a number of services for college students, will continue to market textbooks under its brand, but will close its warehouse operations by the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Simon & Schuster has seen an "especially" productive year in business, with "encouraging" sales seen after joining US and UK subscription platforms. In an end-of-year letter to staff and authors, Carolyn Reidy, president and c.e.o of Simon & Schuster in the US, said the publisher had... Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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The trade has reacted with relief to news that Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement. The agreement, announced yesterday (Thursday 13th November) in a joint statement by the two companies, will give HBG responsibility for setting consumer prices... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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After months of bitter fighting, Hachette and Amazon announced on Thursday morning that they have settled their differences and reached a new multi-year agreement for ebook and print book sales. The post Amazon Resolves Dispute With Top-Five Publisher Hachette Over Book Sales appeared first on... Continue reading at Wired
[ Wired | 2014-11-14 00:00:00 UTC ]
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Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement, after months of negotiations and a very public battle. The agreement will give HBG responsibility for setting consumer prices of its ebooks, and the publisher will “benefit from better terms when it delivers... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Amazon and Hachette Book Group USA have reached a new, multi-year agreement for ebook and print sales in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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“A small press with a big reach” is how founder and publisher Barbara Ras describes Trinity University Press, the San Antonio, Tex., house that is celebrating its 10th publishing anniversary this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Diamond Comics Distributors, the dominant distributor to the comics shop market, has reached a multi-year agreement with Trajectory, a digital publishing and distribution vendor, to offer conversion and global digital distribution for print comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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The first standalone American Booksellers Association ABC Children’s Institute, held from April 6–7 at the DoubleTree Hotel in San Antonio, Tex., looked like it would be a success even before it began. In the weeks leading up to the institute, ABA was forced to cap attendance after nearly twice... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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