Google to sweeten publisher deals as tech woos media

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via Google, up from 70 percent previously, according to people with knowledge of the matter.Publishers' feelings toward Silicon Valley are starting to shift as some technology companies are showing they want to compete for content. Last week, Apple offered an olive branch to the media industry by buying Texture, a digital service that lets users subscribe to more than 200 magazines for $9.99 a month. Apple and Google are trying to seize on a moment when Facebook's ties with news outlets have soured. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-03-21 00:00:00 UTC ]
News tagged with: #news industry #silicon valley #technology companies #olive branch #media industry #digital service #news outlets

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Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Publishing trade groups criticize Google over GDPR policy

Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Czech Republic’s Children’s Publisher Albatros Media Buys Vyšehrad

Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek

[ AdWeek | 2018-04-05 00:00:00 UTC ]
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Google Announces Initiative to Help Publishers and Combat Fake News

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[ AdWeek | 2018-03-21 00:00:00 UTC ]
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While Facebook battles fires, Google rolls out pro-publisher initiatives

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[ Digiday | 2018-03-20 00:00:00 UTC ]
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Publishers Could Get a New Weapon Against Facebook and Google

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[ Wired | 2018-03-07 00:00:00 UTC ]
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Publishers warm to Google, but still worry about getting crowded out in search results

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[ Digiday | 2018-02-21 00:00:00 UTC ]
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Gardner’s Head of Zeus deal leads flurry of indie publisher signings

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[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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Google and Facebook make up less than 5 percent of publishers’ digital revenue

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[ Digiday | 2018-02-08 00:00:00 UTC ]
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[ AdWeek | 2018-02-03 00:00:00 UTC ]
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[ Advertising Age | 2018-01-26 00:00:00 UTC ]
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Lennie Goodings signs deal for The Idealistic Publisher

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[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Driscoll signs new two-book deal with Amazon Publishing

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[ The Bookseller | 2018-01-20 00:00:00 UTC ]
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‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

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[ Digiday | 2018-01-15 00:00:00 UTC ]
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‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge

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[ Digiday | 2018-01-13 00:00:00 UTC ]
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[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope

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[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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[ The Guardian | 2017-12-18 00:00:00 UTC ]
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[ Digiday | 2017-12-18 00:00:00 UTC ]
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