As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers using Google's AMP (Accelerated Mobile Pages) video inventory perform better than those that stick with the traditional mobile web. Results showed publishers using AMP, an open-source Google initiative, saw clickthrough rates increase by 200 percent, completion rates increase by 15 percent and ad performance increase 18 percent. Nearly 100 publishers are now using AMP including Mashable, Rodale, L'Express and Trinity Mirror. In a blog post detailing the findings, Eric Shih, global svp of business development at Teads, said videos by brands and publishers don't just need to be fast, they also should "engage, educate and entertain." "If you've ever waited impatiently for your favorite site to load only to watch an annoying pop-up take over your smartphone screen, you can probably understand why user engagement decreases," Shih wrote. "That type of experience doesn't unlock the full potential of video advertising." This year, Google and Facebook have both made big pushes to speed up the web by cutting down on ad sizes and load times. In September, a few months after Google launched its AMP program, Facebook announced it would start helping advertisers decrease load times... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek
[ AdWeek | 2024-02-13 02:47:06 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday
[ Digiday | 2024-01-31 05:01:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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In an unequivocal 36-page decision, a three-judge panel of the Fifth Circuit—said to be the most conservative court in the nation—agreed with a lower court that the mandatory book ratings called for by the Texas law HB 900 were unconstitutional. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget
[ Engadget | 2024-01-17 10:38:07 UTC ]
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Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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The AAP StatShot report for October shows US book publishing revenues at US$10.6 billion in the first 10 months of 2023. The post AAP StatShot: US Industry Was Up 1.8 Percent in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-09 20:42:57 UTC ]
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In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times
[ The New York Times | 2024-01-04 10:01:46 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Depending on what you buy and where you shop, many online purchases should arrive before December 25th, so if you're still working through your gift list, it might not be too late. Even if you're just looking for deals in general, there are plenty out there. Despite the fact that the official... Continue reading at Engadget
[ Engadget | 2023-12-08 17:45:42 UTC ]
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Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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