Googles advertising horsepower is about to get even greater. In a blog post Friday, Googles VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced the proposed deal in June, said that the acquisition was cleared on Friday and will close in the coming days. The opportunity for major online publishers is huge ... and growing. People are spending more and more time consuming online content across numerous devices, advertisers are running more online and mobile campaigns to reach them; and ads continue to get more engaging and relevant. This represents an unprecedented moment for publishers, Mohan writes. We believe that improved technology and services can help publishers seize it and make online advertising work much better. In his post, Mohan said that in the near term, Admeld will operate separately from Google services like DoubleClick for Publishers and the DoubleClick Ad Exchange. But, over time, he said the different businesses could integrate and eventually develop new solutions. In a post on its site, Admeld says, "Though our mailing address may change?our mission won't. In fact, over time everything you like about working with us will get even better." Continue reading at 'AdWeek'
[ AdWeek | 2011-12-03 00:00:00 UTC ]
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In a March 13 statement, Bookwire officials said that, while they were unable to share terms of the new agreement, "relisting of the e-book titles" on Amazon, following their delisting earlier this week during tense negotiations, "is expected shortly." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Real climate change activists, secrets hiding behind the limelights, pick-up hoops, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-09 11:30:00 UTC ]
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Pantheon takes journalist Paolo Ramos’s book on the rise of the Latino far right; Pegasus takes YA author Kristina Pérez’s adult debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Ramadan with Curious George, a princess academy, Snoopy saves the day, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-06 16:15:39 UTC ]
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Brazos signs Karen Swallow Prior's book on balancing the practical with theology and philosophy; Revell signs a book on coping with divorce; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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A punny television bakeoff, a gothic horror novel about biracial twins separated at birth, feminism for all, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-02 11:30:00 UTC ]
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Bestselling author Jennifer Weiner signs a five book deal with William Morrow, Amistad takes a book about a true American power couple, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-02-26 16:13:28 UTC ]
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A rollicking rhyming readaloud, a Black history picture book, a mouse at summer camp, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-21 15:42:48 UTC ]
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Dr. Terence Lester's book on equitable access to advanced education to IVP; the prolific Robin Jones Gunn's latest to Harvest House; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Viking signs The Midnight Library author Matt Haig's latest novel; Scribner signs two by National Book Award finalist Sarah Smarsh, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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A dirty cat, complicated middle school friendships, a cut-throat school election, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-14 14:00:00 UTC ]
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Terrifying monsters, loved ones return from the beyond, fairy tale women, and more of today's best science fiction and fantasy book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-12 14:11:45 UTC ]
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