Google’s Admeld Deal Gets the Green Light

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced the proposed deal in June, said that the acquisition was cleared on Friday and will close in the coming days. “The opportunity for major online publishers is huge ... and growing. People are spending more and more time consuming online content across numerous devices, advertisers are running more online and mobile campaigns to reach them; and ads continue to get more engaging and relevant. This represents an unprecedented moment for publishers,” Mohan writes. “We believe that improved technology and services can help publishers seize it and make online advertising work much better.” In his post, Mohan said that in the near term, Admeld will operate separately from Google services like DoubleClick for Publishers and the DoubleClick Ad Exchange. But, over time, he said the different businesses could integrate and eventually develop new solutions. In a post on its site, Admeld says, "Though our mailing address may change?our mission won't. In fact, over time everything you like about working with us will get even better." Continue reading at 'AdWeek'

[ AdWeek | 2011-12-03 00:00:00 UTC ]
News tagged with: #coming days #mobile campaigns

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Book Riot’s YA Book Deals of the Day for February 10, 2024

14 excellent YA contemporary, romantic, fantastical, and nonfiction reads by Black authors all under $4 this weekend. Continue reading at Book Riot

[ Book Riot | 2024-02-10 11:30:00 UTC ]
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Book Deals: Week of February 12, 2024

Tiny Reparations signs two by National Book Award nominee LaToya Watkins, Tia Williams reups with Grand Central, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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City Lights Rallies for a Palestinian Poet

A February 7 group reading at City Lights Books amplified the voice of Gazan poet Mosab Abu Toha and benefited the Middle East Children's Alliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Religion Book Deals: February 7, 2024

IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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In the dark days of the pandemic, 36 famous authors found light in a collaborative novel

In 'Fourteen Days,' the Authors Guild shows off its storytellers, including Dave Eggers, Celeste Ng, Scott Turow, Mira Jacob, Tommy Orange, Tess Gerritsen, R. L. Stine, Weike Wang and Ishmael Reed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-06 16:00:00 UTC ]
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Book Riot’s Deals of the Day for February 5, 2024

Murder at a school reunion, a memoir on motherhood, disaster bisexuals in love, and more of today's best book deals! Continue reading at Book Riot

[ Book Riot | 2024-02-05 17:04:05 UTC ]
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Book Riot’s Deals of the Day for February 4, 2024

Black nature writing, burnt cake, how paperback books played a role in World War II, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-02-04 11:00:00 UTC ]
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Book Deals: Week of February 5, 2024

Pedro Almodóvar’s debut story collection goes to HarperVia, Christina Clancy re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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Book Riot’s Children’s Deals of the Day for January 31, 2024

A Mars survival pick-a-path adventure, visual puzzles in animal pictures, baseball history, and more of today's best children's book deals! Continue reading at Book Riot

[ Book Riot | 2024-01-31 15:46:26 UTC ]
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
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The Best Sci-Fi/Fantasy Deals of January 29, 2024

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2024-01-29 17:17:13 UTC ]
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Book Deals: Week of January 29, 2024

PRH buys the latest from Israeli global bestseller Yuval Noah Harari, Karen Tei Yamashita sells a book about Japanese American identity to Graywolf, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Vashti Harrison's Caldecott Win: Kind of a 'Big' Deal

Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape

A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly. The post UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-19 20:47:58 UTC ]
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Book Deals: Week of January 22, 2024

Random House signs a book on Open AI by Ashlee Vance and a novel by Taffy Brodesser-Akner, M.L. Lee sells two novels to Simon & Schuster, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Google now admits it could collect data in Chrome's Incognito mode

When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget

[ Engadget | 2024-01-17 10:38:07 UTC ]
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Religion Book Deals: January 17, 2024

Scott Morrison, the former prime minister of Australia, is bringing a memoir to W; ‘Uncommon Answers’ to prayers land at Chosen Books; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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