Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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Amazon steps up publisher spat

Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World

[ BBC World | 2014-05-28 00:00:00 UTC ]
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Obituary: Publisher Oscar Dystel, 101

Oscar Dystel, an early pioneer of mass market paperbacks and one-time CEO of Bantam Books, passed away at the age of 101. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Amazon escalates standoff with publisher Hachette Book Group

If you're hoping to pre-order books by J.K. Rowling, Michael Connelly and other Hachette Book Group authors, you'll have to go somewhere besides Amazon.com. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-05-27 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, May 28, 2014

Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Virago Modern Classics to publish Joan Aiken

Virago Modern Classics has acquired three titles by Joan Aiken for its children’s list.... Continue reading at The Bookseller

[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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Harper Seeks Injunction in Dispute with Open Road

HarperCollins have asked the court for a permanent injunction blocking Open Road from publishing its unauthorized ebook edition of Jean Craighead George’s "Julie of the Wolves," as well as more than $1.1 million in damages and attorney costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-24 00:00:00 UTC ]
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Amazon halts sales of some Hachette books as publishing battle escalates

Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian

[ The Guardian | 2014-05-23 00:00:00 UTC ]
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10 Video Games That Book Lovers Will Enjoy

The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Christian Self-Publisher Adds PR Firm

A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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PW Launches BookLife; Integrates Self-Published Reviews

PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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'Publishing 101,' a PW Original E-Book

So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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eOne opens Australia office

Consumer brand licence company Entertainment One Licensing (eOne) is opening an office in... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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NHB to publish Palin on Python

Nick Hern Books will publish a book from Monty Python member Michael Palin, ahead of the comedy... Continue reading at The Bookseller

[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, May 14, 2014

IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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French book publishers risk being lost in translation without global reach

France's literary market has great potential, yet big firms remain reluctant to learn the language of international rights tradingSix thousand languages are spoken worldwide, but few have a market for books. French is the fifth-largest language pool, coming after Chinese, English, Spanish and... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
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Quebec's publishing scene taking the written word back to France

The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
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International publishers warn of 'severe' risk on copyright

The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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