Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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Christian Self-Publisher Adds PR Firm

A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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PW Launches BookLife; Integrates Self-Published Reviews

PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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'Publishing 101,' a PW Original E-Book

So, you've written your book. Now what? Find out with 'Publishing 101,' a new ebook from 'Publishers Weekly' that offers a no-nonsense perspective on how publishing works, and what writers can do to make their own projects take off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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eOne opens Australia office

Consumer brand licence company Entertainment One Licensing (eOne) is opening an office in... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, May 14, 2014

IPPY award-winners announced, a new kids' imprint at Barbour, a website for all things Amish, the popes in pictures and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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NHB to publish Palin on Python

Nick Hern Books will publish a book from Monty Python member Michael Palin, ahead of the comedy... Continue reading at The Bookseller

[ The Bookseller | 2014-05-14 00:00:00 UTC ]
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French book publishers risk being lost in translation without global reach

France's literary market has great potential, yet big firms remain reluctant to learn the language of international rights tradingSix thousand languages are spoken worldwide, but few have a market for books. French is the fifth-largest language pool, coming after Chinese, English, Spanish and... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
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Quebec's publishing scene taking the written word back to France

The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
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International publishers warn of 'severe' risk on copyright

The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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IDW To Publish Parker Hardcover Reprints

IDW Publishing announced plans to reprint the entire run of classic Parker prose novels, all of which will feature new painted illustrations by acclaimed comics artist Darwyn Cooke. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Oyster Adds 500 Publishers

Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Lineup for CUNY Publishing Institute Set

CUNY has announced the roster for its second annual Publishing Institute, to be held in New York City June 2–6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Why One Local Publisher Might Have Mass Appeal

Premier Media Group publishes two local magazines aimed at Seattle suburbs, but the company is betting there's wider appeal for its yet-to-be-launched title: 425 Business. Just like the name suggests, the title will cover business news and culture for the 425 area co Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Religion Publishing Update Spring 2014: All Our Coverage

The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Open Road, HarperCollins Back in Court

HarperCollins and Open Road were back in court last week, as the parties have not worked out a final resolution to their copyright dispute over Open Road’s ebook edition of Jean Craighead George’s "Julie of the Wolves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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