Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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IDW To Publish Parker Hardcover Reprints

IDW Publishing announced plans to reprint the entire run of classic Parker prose novels, all of which will feature new painted illustrations by acclaimed comics artist Darwyn Cooke. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Oyster Adds 500 Publishers

Subscription ebook service Oyster announced that it has added about 500 new publisher partners and its library of ebooks has increased to more than 500,000 titles, including an expanded partnership with HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Lineup for CUNY Publishing Institute Set

CUNY has announced the roster for its second annual Publishing Institute, to be held in New York City June 2–6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Religion Publishing Update Spring 2014: All Our Coverage

The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Why One Local Publisher Might Have Mass Appeal

Premier Media Group publishes two local magazines aimed at Seattle suburbs, but the company is betting there's wider appeal for its yet-to-be-launched title: 425 Business. Just like the name suggests, the title will cover business news and culture for the 425 area co Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Waterstones opens revamped York store

Waterstones has opened another new-look store in York. The York bookshop has moved from its... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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Open Road, HarperCollins Back in Court

HarperCollins and Open Road were back in court last week, as the parties have not worked out a final resolution to their copyright dispute over Open Road’s ebook edition of Jean Craighead George’s "Julie of the Wolves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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L, B to publish 'visual memoir'

Little, Brown is to publish an “exceptionally beautiful and inspiring visual memoir”... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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German Publisher Makes Digital Move in the U.S.

German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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E-first publishers thrive on Joan Hessayon shortlist

Seven of the 17 titles shortlisted [see below] for the Romantic Novelists’ Association (RNA... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Regnery to Publish Klein’s 'Blood Feud'

Journalist and author Edward Klein is returning to Regnery Publishing to release "Blood Feud," an account of the relationship between the Obamas and the Clintons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Cornerstone to publish Mockingbird ebook

To Kill a Mockingbird (William Heinemann) is to be published as an ebook for the first time by... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Copy Shop Opens Bookstore in Amherst

On May 1 Collective Copies, a worker-owned print shop in Western Massachusetts’s Pioneer Valley, will hold the grand opening of its Off the Common Bookshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Disney Publishing, Del Rey Doing New Star Wars Novels

Disney Publishing Worldwide and Del Rey Books are teaming up to do a new line of Star Wars adult fiction novels. The publishers will be working directly with brand creator, Lucasfilm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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First Second To Publish Scott McCloud’s 'The Sculptor' in 2015

Scott McCloud, cartoonist and author of the acclaimed trilogy on the nature of comics storytelling that includes “Understanding Comics,” will publish “The Sculptor,” his first major release in six years, in February 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, April 23, 2014

Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Upshur Bookstore to Open in DC

Washington's Petworth area, home to George Pelecanos's fictional Detective Strange, will get a bookstore in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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