Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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Waterstones opens revamped York store

Waterstones has opened another new-look store in York. The York bookshop has moved from its... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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L, B to publish 'visual memoir'

Little, Brown is to publish an “exceptionally beautiful and inspiring visual memoir”... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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German Publisher Makes Digital Move in the U.S.

German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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E-first publishers thrive on Joan Hessayon shortlist

Seven of the 17 titles shortlisted [see below] for the Romantic Novelists’ Association (RNA... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Regnery to Publish Klein’s 'Blood Feud'

Journalist and author Edward Klein is returning to Regnery Publishing to release "Blood Feud," an account of the relationship between the Obamas and the Clintons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Disney Publishing, Del Rey Doing New Star Wars Novels

Disney Publishing Worldwide and Del Rey Books are teaming up to do a new line of Star Wars adult fiction novels. The publishers will be working directly with brand creator, Lucasfilm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Copy Shop Opens Bookstore in Amherst

On May 1 Collective Copies, a worker-owned print shop in Western Massachusetts’s Pioneer Valley, will hold the grand opening of its Off the Common Bookshop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Cornerstone to publish Mockingbird ebook

To Kill a Mockingbird (William Heinemann) is to be published as an ebook for the first time by... Continue reading at The Bookseller

[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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First Second To Publish Scott McCloud’s 'The Sculptor' in 2015

Scott McCloud, cartoonist and author of the acclaimed trilogy on the nature of comics storytelling that includes “Understanding Comics,” will publish “The Sculptor,” his first major release in six years, in February 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, April 23, 2014

Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Upshur Bookstore to Open in DC

Washington's Petworth area, home to George Pelecanos's fictional Detective Strange, will get a bookstore in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Parkin to Retire as Kensington Publisher

Laurie Parkin, v-p and publisher of Kensington Publishing, will retire May 30 after serving in those positions since 1999. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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Historically Strong Indie Publishers: Spotlight On New England 2014

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[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Big Publishers Keep Evolving: Spotlight On New England 2014

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[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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PIB: Ad Pages Down in Q1

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[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Dealing with the Aftermath of MacAdam Cage Publishing

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[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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German media boss criticises Google

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[ BBC World | 2014-04-17 00:00:00 UTC ]
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Southland newspaper publisher expands with debut of L.A. Register

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[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
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