Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Googles sixth-largest purchase to date. We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. Weve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better, Googles head of display advertising, Neal Mohan, said in a company blog post Monday. By combining Admelds services, expertise, and technology with Googles offerings, were investing in what we hope will be an improved era of flexible ad management tools for major publishers. Mohan added that after the acquisition, Admeld will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers. Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

Other Publishing stories related to: 'Google Officially Buys Admeld'

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Tired of buying airport books? These airports are installing Little Free Libraries.

A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
More news stories like this | News stories tagged with: #great idea #free libraries #san diego #libraries

Japan's Media Do Buys Firebrand

Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #firebrand technologies #e-book

Turner Publishing Buys Prospect Park Books

Turner Publishing Company has acquired Los Angeles-based Prospect Park Books. The purchase adds more than 100 titles to Turner's backlist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-01 05:00:00 UTC ]
More news stories like this |

West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with: #antitrust suit #news publisher

Bloomsbury buys guide to modern living from Anya Hindmarch

Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 22:23:11 UTC ]
More news stories like this | News stories tagged with: #bloomsbury

Wiley buys Hindawi for $298m

Wiley has moved further into Open Access (OA) with the $298m (£219m) acquisition of London-based scientific research publisher Hindawi. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 07:51:01 UTC ]
More news stories like this |

Wiley Buys Open Access Publisher for $298 Million

John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley #$40 million

Hedge fund Alden offers to buy Tribune, valuing it at $521M

Hedge fund Alden, Tribune’s largest shareholder, has offered to buy the rest of the newspaper publisher at a price that values it at $520.6 million Continue reading at ABC News

[ ABC News | 2020-12-31 15:47:06 UTC ]
More news stories like this | News stories tagged with: #largest shareholder

17 Little Free Libraries to Buy

Want a Little Free Library or lending library for your home? Here are 17 awesome Little Free Libraries to buy right now. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2020-12-23 11:32:00 UTC ]
More news stories like this | News stories tagged with: #free libraries #free library #lending library #libraries

Happy 10th Birthday, Google Play Books!

Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews

[ Betanews | 2020-12-09 18:41:58 UTC ]
More news stories like this | News stories tagged with: #reading books #regular reader #spend time #ebooks

Century lands official history of the Red Arrows

Century has landed the official history of the Red Arrows, featuring never-before-shared tales of the world famous RAF display team. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 01:05:47 UTC ]
More news stories like this |

'Lord Of The Rings' Cast, Experts Form Fellowship To Buy House Of J.R.R. Tolkien

The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post

[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
More news stories like this | News stories tagged with: #famed author

Penguin to buy Simon & Schuster, create publishing giant

German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News

[ ABC News | 2020-11-25 20:24:15 UTC ]
More news stories like this | News stories tagged with: #penguin random house #bertelsmann

Penguin Random House to Buy Simon & Schuster

ViacomCBS agreed to sell the 96-year-old company in a deal that potentially creates a megapublisher. Continue reading at The New York Times

[ The New York Times | 2020-11-25 17:08:27 UTC ]
More news stories like this | News stories tagged with: #random house

PRH owner Bertelsmann to buy Simon & Schuster in $2bn deal

German media firm, already owner of the giant Penguin Random House, says acquisition of another major publisher is ‘approvable’ within monopoly rulesGerman media group Bertelsmann is set to acquire publisher Simon & Schuster for $2.17bn, less than a year after it took control of Penguin... Continue reading at The Guardian

[ The Guardian | 2020-11-25 16:55:32 UTC ]
More news stories like this | News stories tagged with: #dan brown #hillary clinton #stephen king #advertising operations #$2bn deal #penguin random house #major publisher #bertelsmann

Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion

Penguin Random House parent company Bertelsmann will acquire Simon & Schuster. If the sale is approved by regulators, the Big Five will become the the Big Four. The post Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-25 15:02:49 UTC ]
More news stories like this | News stories tagged with: #post germany #penguin random house #bertelsmann