Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Google’s sixth-largest purchase to date. “We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We’ve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better,” Google’s head of display advertising, Neal Mohan, said in a company blog post Monday. “By combining Admeld’s services, expertise, and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers.” Mohan added that after the acquisition, Admeld “will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers.” Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

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This Website Makes It Easier to Buy Anti-Racist Books From Black-owned Bookstores

In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek

[ AdWeek | 2020-06-19 21:16:38 UTC ]
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Black & White buys Andrew Cotter's dog story

Black & White Publishing has acquired world rights for Scottish sports commentator Andrew Cotter's story of his adventures with his dogs Olive and Mabel, who have become lockdown hits online. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 15:40:35 UTC ]
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Knopf Buys New Ishiguro Novel

Kazuo Ishiguro has sold a new novel, which marks his first since winning the Nobel Prize for Literature in 2017. 'Klara and the Sun,' narrated by "an Artificial Friend with outstanding observational qualities," is set for March 2021, Knopf said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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William Collins buys Carney's 'inspiring' book on value

William Collins has bought the first book from ex-Bank of England governor Mark Carney, an "unblinking, inspiring" look at how value can shape our lives and world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 02:21:59 UTC ]
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What to buy your dad who's hopelessly low-tech

My dad once downloaded an e-book in French. (He speaks Brooklyn English.) Another time he texted saying he needed help immediately. He’s fallen and he can’t get up, I thought. Turns out, he needed help purchasing a gift basket through Amazon Prime. I... Continue reading at Engadget

[ Engadget | 2020-06-01 12:00:20 UTC ]
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Profile buys material physics book after 'hard-fought' auction

Profile Books will publish an exploration of condensed matter physics, The Physicks of Dirt by Felix Flicker.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 18:10:41 UTC ]
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Booksellers Association to buy Bertline

The Booksellers Association is buying Bertrams' bookselling system Bertline, in order to support independent retailers. Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 04:47:23 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Hodder & Stoughton buys book on embracing the average by Eleanor Ross

Hodder & Stoughton will publish Good Enough: The Myth of Success and How to Celebrate the Joy in Average by journalist Eleanor Ross.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-21 11:30:07 UTC ]
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11 Great Book Puzzles You Can Buy Right Now

Amid a shortage of puzzles, here are a number of book puzzles you can buy right now. Continue reading at Book Riot

[ Book Riot | 2020-05-20 10:34:22 UTC ]
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Two Roads buys Lexx's Jürgen Klopp 'diary'

Kate Hewson, editorial director at John Murray imprint Two Roads, has acquired UK and Commonwealth rights in comedian Laura Lexx’s imaginary diary of life about being married to Liverpool FC manager Jürgen Klopp, Klopp Actually. Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 01:20:18 UTC ]
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Hashtag Press buys memoir of reality star and actress Jess Impiazzi

Independent publisher Hashtag Press will publish Jess Impiazzi's memoir Silver Linings.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 17:36:02 UTC ]
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Quadrille buys book on food and travel in Central Asia

Quadrille will publish food and travel book Red Sands by writer and journalist Caroline Eden.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 01:01:12 UTC ]
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Elliott Advisors Buys Wordery, U.K. Online Retailer

Elliott Advisors, owner of Waterstones and Barnes & Noble, has bought Wordery, the online bookselling division of U.K. wholesaler Bertrams. Aurelius, which owns Bertrams, said it was "reviewing its strategic options" for the wholesaler. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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The Pandemic Is Changing Book-Buying Patterns

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[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Vivendi buys stake in Lagardere

Vivendi, parent company of French publisher Editis, has acquired 10.6% of Lagardère. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 10:26:48 UTC ]
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Vigliano Buys Back His Agency

David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Michelle Obama is now officially the best celebrity reading children’s books to us over the internet.

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[ Literrary Hub | 2020-04-20 14:10:58 UTC ]
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Fundraiser Buys City Lights Time to Plan

San Francisco's City Lights raised nearly half a million dollars on GoFundMe. The money was necessary to cover short term costs and buy time to form a viable strategic and succession plan for the future. Continue reading at Publishers Weekly

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Your Guide To Free Google Books (And Its Limitations)

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[ Book Riot | 2020-04-13 10:34:51 UTC ]
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