Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets

Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news and information. McClatchy president and CEO Craig Forman said... Continue reading at 'AdWeek'

[ AdWeek | 2019-03-27 00:00:00 UTC ]
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Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Publishers back new PEN freedom initiative

Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:34 Penguin, Hachette Livre and Random House have all joined with PEN International for the launch of the literature-championing organisation’s latest initiative, the PEN International Publishers’ Circle. The scheme will see... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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The Google Settlement Rejection: What Comes Next?

When it was introduced in 2008, the Google Book Settlement was hailed by its creators as historic. Now, it is history. On March 22, after more than two years of contentious debate, Judge Denny Chin rejected the controversial proposal on copyright and antitrust grounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-28 00:00:00 UTC ]
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Book Ruling Cuts Options for Google

Google may seek help from Congress as it tries to salvage a book publishing settlement that was rejected by a federal judge. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Judge throws out revised Google Book Settlement

Written By: Philip Jones Publication Date: Tue, 22/03/2011 - 19:52 A New York judge has ruled that the revised Google Book Settlement is not "fair, adequate, and reasonable" and has denied final approval. Judge Denny Chin has instead told the parties to redraft the settlement as an "opt-in"... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Tablet Market Expands With New Competitors

RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Google Says Microsoft Patent Lawsuit Threatens Innovation

Google took a slap at Microsoft on Tuesday, saying the software giant's patent lawsuit against bookseller Barnes & Noble's Android-based e-reader stifles... Continue reading at PC World

[ PC World | 2011-03-22 00:00:00 UTC ]
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Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Popular Science Offers a Peek behind the Apple, Google Subscription Plans

Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Google’s Algorithm Changes—Will You Notice?

Google’s algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are “low-quality sites—sites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Google c.e.o. title to John Murray

Written By: Katie Allen Publication Date: Wed, 09/03/2011 - 08:39 John Murray has acquired a title by the c.e.o. of Google after a seven-publisher auction. M.d. Roland Phillips acquired UK and Commonwealth rights in a "major" deal to Empire of the Mind: The Dawn of the Techno-Political Age.... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Summit Business Hires to Expand Advanced Markets AdvisorFX

Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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Android Market ebooks goes live; music and movies to follow?

By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews

[ Betanews | 2011-02-25 00:00:00 UTC ]
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