Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 15:41 America wants to hold its own World Book Night following in the footsteps of the UK. The American Booksellers Association said it is "exploring" the possibility of replicating "a version" of the event, which saw 20,000 people... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 10/05/2011 - 12:22 The Ed Victor Literary Agency, one of the most powerful agencies in London, has launched its own ebook and print on demand venture, focusing initially on putting back into circulation out of print books or those on which... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 09/05/2011 - 15:25 Fourth Estate has bought a book by a former Google executive credited with being among those who helped mobilise the revolutionary Egyptian protests by using social media. Publishing director Jenny Heller and Press Books m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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The Publishers Weekly, Digital Book World WEBcast on the Google Book Settlement rejection is set for tomorrow at 1 p.m. Skott Klebe, chief architect at Copyright Clearance Center joins panelists Pamela Samuelson, professor at the Berkeley Law School & School of Information; and Jame... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
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In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times
[ The New York Times | 2011-05-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 06/05/2011 - 16:41 Blackwell's David Prescott is aiming to revolutionise the way the company sells textbooks and overhaul the bookseller's website in his first months as the chain's new m.d. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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Paul Jowdy, formerly vice president and publisher at Conde Nasts Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 16:25 William Heinemann is to publish a prequel to Mario Puzo's The Godfather series, written by author Ed Falco and based on an unproduced screenplay by Puzo. Publisher Jason Arthur bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Publication Date: Fri, 06/05/2011 - 15:43 HarperCollins has teamed up with ITV1's "The Alan Titchmarsh Show" to find "The People's Novelist". The competition to track down a new commercial fiction talent was launched today (6th May) on the afternoon show and will run through to the autumn.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:22 New imprint Notting Hill Editions launches today (5th May), with the aim of revitalising essay publishing. Essays by George Perec, Roland Barthes, Lavinia Greenlaw and Jonathan Keates, accompanied by introductions by the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:35 Culture minister Ed Vaizey has suggested the results of the Hargreaves intellectual property review should not be feared by publishers, giving the earliest indication that the review takes into account industry concerns.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 05/05/2011 - 09:08 Amazon.com has launched its fourth imprint, focusing on romance, as it continues to hire across its publishing business. Montlake Romance will be available to North American readers in digital and physical formats and will... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 04/05/2011 - 15:43 Granta magazine is to launch an Italian language edition, published through Rizzoli, on 14th May. The development means the magazine will now be available in three European languages aside from English. Granta Italia's first... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:25 Educational publisher Evans Publishing has filed a Company Voluntary Arrangement (CVA) after saying the school and library market has faced an "extremely tough 18 months". The 103-year-old company, which trades under the name... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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