Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
News tagged with:
#digital properties
#automated system
#inventory programmatically
#automated fashion
Seven current and former heads of major American publishing houses have published a joint statement opposing hate speech in Saudi textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |
Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company
[ Fast Company | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad news
Hot Key Books has acquired three debuts. Natalie Whipple's Transparent follows an invisible... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hot key
Amazon has been approaching UK publishers ahead of the launch of its Kindle lending service, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
More news stories like this |
NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#one-stop shop
Collins has launched a new Atlas app for iPhones and iPads, allowing users to explore the world... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allowing users
Lena Dunham, creator of HBO’s Girls, signed a $3.7 million book deal with Random House. Rob Spillman says it is emblematic of all that is wrong with corporate publishing today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lena dunham
#7m advance
#publishing today
#random house
In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing spinoff
#rupert murdoch
Johnny Depp launches his own book imprint with publishing company HarperCollins. Continue reading at BBC News
[ BBC News | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#book imprint
Cornerstone has appointed Jenny Geras as publishing director of Arrow, with Geras moving from Pan... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this |
BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booknet canada
#popular format
Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
The UK launch date for Nook e-readers has been delayed by two weeks, with the products now not... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook e-readers
HarperCollins will introduce a “globally integrated system” for its editorial,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |
Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#food space
Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune company
#chicago tribune
#ebook initiative
#agate publishing
Hot Key Books has bought three books from Observatory Mansions-author Edward Carey, his first... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$40 million
#editorial content
#usa today
#york office
UK erotica publisher Xcite Books is selling world rights to the first interactive Kama Sutra at... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |
National Book Tokens is to launch an e-gifting card for digital books with the content to be... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books