Google in Talks to Buy AdMeld for $400 Million

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of that size by Google could attract regulatory scrutiny before closing, said the Times. Founded in 2007, AdMeld helps publishers choose from dozens of advertising networks sell their ads in real time. The company is run by Michael Barrett, the former chief revenue officer for Fox Interactive Media, and has raised more than $30 million in venture capital. It currently has over 500 customers including Fox News, The Weather Channel, and Hearst Television. On Thursday, Neal Mohan, Googles vice president of display advertising, gave a keynote at the Interactive Advertising Bureaus Internet Week event in which he emphasized the importance of display advertising, which he believes could grow to be a $200 billion industry. (Eric Schmidt made this same claim in February.) Were at the beginning of a user-focused revolution, where people connect and respond to display ads in ways weve never seen before, Mohan wrote in a blog post about his speech. Continue reading at 'AdWeek'

[ AdWeek | 2011-06-11 00:00:00 UTC ]
News tagged with: #venture capital #weather channel #hearst television #neal mohan #display advertising #people connect

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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Microsoft buying Barnes & Noble's Nook Media? Microsoft insider says no

An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
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Orion Children's buys middle-grade debut

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[ The Bookseller | 2013-05-14 00:00:00 UTC ]
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What would Microsoft buying Barnes & Noble's Nook business mean?

According to documents found by website TechCrunch, Microsoft is offering $1 billion to buy the digital assets of Nook Media. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
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US court backs Google book plans

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[ Stuff | 2013-05-09 00:00:00 UTC ]
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Microsoft 'offers' to buy Nook Media

Microsoft has offered to buy Nook Media for $1bn, according to reports. TechCrunch cites... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Microsoft may buy Barnes & Noble's Nook unit for $1 billion

According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the digital assets of Nook Media, Barnes & Noble's digital book venture.According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
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Hearst Gets its Million Digital Subscribers

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[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
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Barnes & Noble boosts content on Nook with Google Play

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[ PC World | 2013-05-03 00:00:00 UTC ]
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Barnes & Noble intros buy-one-get-one Nook book offer, only valid in stores

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[ Engadget | 2013-05-02 00:00:00 UTC ]
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Headline buys Hannigan

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[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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New York Times' Google Glass App Reads Stories to You

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[ AdWeek | 2013-04-27 00:00:00 UTC ]
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SpinMedia buys Vibe magazine and websites

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[ Crains New York | 2013-04-26 00:00:00 UTC ]
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Millionaire buys every MP Douglas Carswell title

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[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Medium Buys Long-Form Site Matter

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[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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