Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
News tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar

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Google Play Books starts a new chapter in France

Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mountain view #international publishers #fifty shades

Willetts: all science research to be open access by 2014

All publicly funded scientific research will be made freely available by 2014 according to a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open access

Learned Societies warn of Open Access risks

Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller

[ The Bookseller | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #learned societies #open access

Google's Nexus 7 Tablet Will Lack Some Content In UK

News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company

[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast company #kindle fire #itunes store

Lonely Planet shop opens

Lonely Planet’s own-brand bookshop stocking solely LP titles opened today (29th June) in... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet

Google Launches Nexus 7 Tablet Starting at $200

Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World

[ PC World | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows

Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech

Time Broadcasts Its First Google+ Hangout On Air

Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com. Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
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More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned

Gardners to withdraw from Google scheme

Gardners has said it will not join Google's affiliate scheme for ebooks once the giant... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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At Open Road, Backlist Is the New Frontlist

When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road

Google Play Books makes an efficient arrival in Germany

Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget

[ Engadget | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios device #online bookstore #united kingdom

Google Strikes Deal to End Litigation With French Authors and Publishers

Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World

[ PC World | 2012-06-11 00:00:00 UTC ]
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Google Settles Lawsuits Brought by French Authors and Publishers

Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD

[ AllThingsD | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #search giant #struck deals

Six-year Google Books spat ends

Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World

[ BBC World | 2012-06-11 00:00:00 UTC ]
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Google and French authors, publishers settle

Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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'Iconic' Lonely Planet shop to open in Manchester

Lonely Planet is to launch its first European own-branded store in Manchester Airport as the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners