Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
News tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar

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Powers wins Guardian First Book Award

Former soldier Kevin Powers has won the £10,000 Guardian First Book Award for novel The... Continue reading at The Bookseller

[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Kevin Powers wins Guardian First Book Award

Author Kevin Powers wins the Guardian First Book Award for his 'unforgettable first novel' The Yellow Birds Continue reading at BBC News

[ BBC News | 2012-11-30 00:00:00 UTC ]
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Google Fires a Rare Public Salvo Over Aggregators

Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times

[ The New York Times | 2012-11-29 00:00:00 UTC ]
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Mexico’s Largest Children’s Library Opens with 3,000 E-books

The largest children’s library in Mexico—Biblioteca BS-IBBY México—in Mexico City boasts some 25,000 titles, of which more than 3,000 are in digital format. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
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Google Fights Foreign Attempts to Charge Fees for Newspaper Links

Google is taking on the German government with a new "Defend Your Net" campaign that aims to fight attempts there to pass a law that would allow German newspaper publishers to charge fees to Google for providing links to newspaper stories. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-28 00:00:00 UTC ]
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Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Big Green Bookshop owners to open children’s bookshop

The owners of the Big Green Bookshop are to open a second premises in Brookmans Park,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Foyles opens Christmas pop-up shop

Foyles has today (12th November) opened a pop-up bookshop at Central Saint Martins in London to... Continue reading at The Bookseller

[ The Bookseller | 2012-11-12 00:00:00 UTC ]
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Use FSS Google Books to download titles for offline reading

Google Books is great at helping you find interesting reads, and makes it easy to view them online from just about any device. The service isn’t quite as versatile when it comes to letting you download local copies in a format of your choice, unfortunately, but that’s where FSS Google Books... Continue reading at Betanews

[ Betanews | 2012-11-08 00:00:00 UTC ]
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Transworld acquires 'powerful first novel'

Transworld has acquired a "powerful first novel" by clinical psychologist S L Lewis,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
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Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Maritime Books opens bookshop

Naval book publisher Maritime Books has opened its first bookshop in the Historic Dockyard in... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
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Eason Opens Virtual Bookshop in Dublin Rail Station

By Alex Mutter Irish book retailer Eason opened a virtual, mobile bookshop at Connolly Station in Dublin on Monday, the Silicon Republic reports. The bookshop’s  ...  Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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Eason opens Virtual Book Shop

Eason has opened a “virtual bookshop” in Connolly railway station in Dublin which... Continue reading at The Bookseller

[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Apple’s iBookstore Opens in Latin America, New Zealand

By Alex Mutter The iBookstore has opened for business in most of Central and South America, reports The Digital Reader. Books have also gone on  ...  Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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Publishers look for author 'staying power'

Publishers are still prepared to pay good money up front for the right books, agents have told... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Google Threatens French Media With Search Engine Ban

Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company

[ Fast Company | 2012-10-19 00:00:00 UTC ]
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Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
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