Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
News tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar

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Facebook's new face recognition policy astonishes German privacy regulator

A German privacy regulator is astonished that Facebook has added facial recognition to a proposed new privacy policy it published on Thursday. "It is astonishing to find the facial recognition again in the new proposed privacy policy that Facebook published yesterday. We therefore have directly... Continue reading at PC World

[ PC World | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data protection #face recognition #privacy policy #facial recognition


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Zite's Personalized News App Comes To Google Glass

Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent interview #fast company #tablet apps #media brands #app makers


Governments Requested Information On 38,000 Facebook Users In The First Half Of 2013

Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company

[ Fast Company | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published today #vast majority #includes details #general counsel


Facebook details government requests

Facebook has for the first time published data on how often governments around the world request data on its users. Continue reading at BBC World

[ BBC World | 2013-08-27 00:00:00 UTC ]
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Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #vicious cycle


Facebook Tweaks Third-Party App Login Requests

Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD

[ AllThingsD | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook information #thursday rolled


William T. Vollmann, Unabomber suspect, opens his FBI file

Literary fans know William T. Vollmann as a National Book Award-winning author; the FBI knew him as Unabomber suspect S-2047.Literary fans know William T. Vollmann as a National Book Award-winning author; the FBI knew him as Unabomber suspect S-2047. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-22 00:00:00 UTC ]
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5 Ways to Harness the Power of Pinterest

From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategy


New Blackwell's to open in Bloomsbury

Blackwell’s is set to open its third new bookshop this year. The retailer will open the... Continue reading at The Bookseller

[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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NewSpring Capital Leads $11M Investment in Open Road Media

E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World

[ PC World | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #direct link #direct contact


J.F. Powers' 'Suitable Accommodations' is a peek at his life

Writer J.F. Powers ('Morte D'Urban') inspired a small but loyal following. This collection of letters sheds light on a peripatetic family life. Back in 2000, when John Updike assembled "The Best American Short Stories of the Century," he included "Death of a Favorite," by J.F. Powers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-16 00:00:00 UTC ]
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Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Interactive Books!? Hunger Games Camp, Audiobook Powered Vibrator

The idea of interactive books is being taken to a new level with the new Hunger Games Summer Camp and a vibrator that wirelessly syncs to erotic audiobooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive books #erotic audiobooks


Facebook reveals 20m mobile users in June

Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week

[ Media Week | 2013-08-14 00:00:00 UTC ]
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Cuba’s First English-Language Bookstore Opens

Cuba Libro, Cuba's first (tiny) English-language bookstore opens — one more sign of an easing of restrictions on the island. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-14 00:00:00 UTC ]
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Facebook Mobile App Hooks Up With OpenTable

Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #monday announced #mobile device


Why Is Google Highlighting Long-Form Articles?

People ask Google some deep questions, like “why am I here?” “should I have a third child?” and “why is my scab turning that color?” Apparently 10% of our time on Google is spent digging into broad topics like these. So Google is curating and featuring authoritative treatises on popular subjects... Continue reading at Fast Company

[ Fast Company | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting point #online publishing #attention span