Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
News tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar

Other Publishing stories related to: 'Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail'


Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices


Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget

[ Engadget | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company announced #txt file #publishers worldwide #free service #german law #search engines


A Couple Elopes to Italy, then Opens a Restaurant in Brooklyn

An interview with Andrew Feinberg and Francine Stephens, authors of "Franny's: Simple Seasonal Italian." Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
More news stories like this |


Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |


Six new Waterstones stores to open

Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones stores #bookshop opening


Macmillan Science and Education opens China head office

Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #regional office


Interactive book to 'open' kids' minds

An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff

[ Stuff | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive children


ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this |


As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening keynote #book market


Amazon to open major London office

Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this |


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this |


Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher


Amazon opens fan-fiction service

Amazon is once again shaking up traditional publishing models. This time, it's giving fans a chance to add their own personal touches to their favourite fiction - and get paid in the process. Continue reading at Stuff

[ Stuff | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving fans


Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users


Paperless public library to open in Texas

A groundbreaking paperless public library system will open in Texas this year, the BBC reports.A groundbreaking paperless public library system will open in Texas this year, the BBC reports. Bexar County's $1.5-million BiblioTech project will open its first library branch without a single print... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc reports #bexar county


Nick Perrett to open debate at the FutureBook Innovation Workshop

Nick Perrett, group strategy and digital director at HarperCollins, will open the FutureBook... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group strategy #digital director


Early opening for Brown at Waterstones Piccadilly

Waterstones has said it will be the first retailer to go on sale with signed copies of Dan Brown... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones piccadilly #dan brown #signed copies


Retailer Pages opens for business

Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers