Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]

Other news stories related to: "Google Analytics Adds Social Engagement Tracking"


French Publishers Drop Lawsuits Against Google Book Scanning

Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World

[ PC World | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers


French publishers may drop claim against Google

Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior permission #french publishers


Readmill Aims to Make Digital Reading Social

As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD

[ AllThingsD | 2011-09-01 00:00:00 UTC ]
More news stories like this |


French authors cautious on latest Google deal

Written By: Barbara Casassus Publication Date: Wed, 31/08/2011 - 15:01 French authors have given a cautious welcome to last week’s agreement for Google to scan out-of-print or unavailable copyrighted books published by the La Martinière group. Although applauding the US giant’s wish to respect... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this |


Magazines Betting Big on Social Media

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek

[ AdWeek | 2011-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough sell #michael kors


Tracking 20 Years of Bookstore Chains

The bookstore chain landscape has undergone seismic shifts over the past 20 years and will enter the fall with approximately 1,100 fewer stores than dotted the country in 1991. Just as it is today, Barnes & Noble was the country's largest bookstore chain 20 years ago, closely trailed by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #bookstore chains


La Martinière and Google sign agreement

Written By: Barbara Casassus Publication Date: Fri, 26/08/2011 - 09:50 French publisher La Martinière has dropped its legal action against Google and signed an agreement with it to scan specified out-of-print French language titles. The publisher was locked in a five-year long legal battle... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #legal action #la martinire


Google Reaches Deal With 2nd French Publisher

La Martinière will split revenue with the U.S. Internet company from digital sales of out-of-print, copyright-protected works. Continue reading at The New York Times

[ The New York Times | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #la martinire


Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highly engaged #digital editions #digital readers


NOOK Newsstand Adds More Titles From Meredith and Time Inc.

The NOOK Newsstand for Barnes & Noble’s e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook newsstand


Tracking the Transition: Bookstats

Last Tuesday's release by the Association of American Publishers and Book Industry Study Group of BookStats provides the most comprehensive information yet to gauge how technology is changing the sales patterns and trends of the book publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reader platform #study released


Media Cache: After Much Ado, a Google Book Deal in France

Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times

[ The New York Times | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet giant #media cache


Hachette Livre signs deal with Google

Written By: Barbara Casassus Publication Date: Tue, 02/08/2011 - 12:25 The agreement for Google to scan out-of-print French language books for Hachette Livre has been signed, two months later than scheduled. The five-year agreement should have been finalised six months after the memorandum of... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre


Google Books Bows to New Apple App Store Rules

The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World

[ PC World | 2011-07-26 00:00:00 UTC ]
More news stories like this |


Fast Chat: Google Gets a Magazine

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform our own decision-making and products. And we realized that a lot of our partners wanted access to the same kinds of... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future issues #editorial process #team working #good job


Early Google Hire Tells All

Adweek: You left Google after its IPO in 2005. Why publish your book [I’m Feeling Lucky: Confessions of Google Employee Number 59] now? I kind of went back and forth on it. But after a couple of years, I just kept bumping into Google everywhere. I kept seeing the logo, I kept using it, I kept... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic literature


How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #publishing industry


iRiver Story HD: First Dedicated E-Reader for Google eBooks:

The launch of a $140 dedicated eBooks reader puts Google's store more directly in opposition to the Nook and Amazon's Kindle. The iRiver Story goes on sale July 17 at Target. Continue reading at PC World

[ PC World | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google ebooks #dedicated e-reader


Google launches first e-reader

Written By: Katie Allen Publication Date: Tue, 12/07/2011 - 08:30 Google has launched a branded e-reader, the first device to be integrated with the Google ebooks platform. The internet giant teamed up with manufacturer iriver to produce the iriver Story HD, which goes on sale at Target on... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google launches