During her 2014 book tour for her self-help tome, #Girlboss, Sophia Amoruso noticed that while they waited to get their books signed, women in line would strike up conversations with one another and exchange business cards. "That was something that seemed even more important to them than the book itself," recalled Amoruso of watching these... Continue reading at 'AdWeek'
[ AdWeek | 2018-11-19 00:00:00 UTC ]
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Octopus Publishing Group is to launch a food and drink festival at London’s Southbank Centre this year, featuring authors including Marco Pierre White, Sabrina Ghayour and Gizzi Erskine. Cookbook Confidential: The Food & Drink Festival will be held on Saturday 5th September and feature... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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#lonely planet
Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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#job listing
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[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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#related content
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Deals on Picador Classics, exclusive editions published by Macmillan and money off Hachette Children’s Books series are among the promotions being offered to indies in celebration of Independent Bookshop Week (IBW). Continue reading at The Bookseller
[ The Bookseller | 2015-05-09 00:00:00 UTC ]
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#books series
#hachette children
During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
China is the guest of honor at the 2015 BookExpo America’s Global Market Forum, and its delegation will include more than 100 of the most important Chinese publishing houses and groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles. This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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#donated books
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The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
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#print publication
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Quadrille is launching a new series of pocket guides aimed at "demystifying a wide and eclectic range of subjects". The series is called The Knowledge, and will be published in hardback form, priced at £10. The books will text-led and feature line illustrations, aimed at both the gift and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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#titles planned
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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#social activity
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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#convincing brands
A Q&A with James Oseland, EIC, and Ellen Carucci, publisher, of the new eco-lifestyle magazine. The post Past, Present, Future: Behind the Launch of Rodale’s Organic Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-24 00:00:00 UTC ]
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In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday
[ Digiday | 2015-04-24 00:00:00 UTC ]
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#media strategy
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Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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#consumer-facing website
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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The Federation of European Publishers has launched a petition to promote the importance of copyright. Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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#european publishers
Alma Books is launching a children’s and YA list of classic and translated titles and is hiring illustrators such as Axel Scheffler and Chris Mould. Alessandro Gallenzi, co-publisher at Alma, will launch 10 titles this September and 25 next year under the Alma imprint, and says the list is a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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#ya list
Karen Joy Fowler's We are All Completely Besides Ourselves and David Nicholls' Us are the next two books to be selected for the ITV Loose Women Book Club. The recently-launched book club called Loose Books, sees a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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#viewers invited
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Radio Times magazine will host an annual festival celebrating the links between books, radio and television. The inaugural festival will take place at Hampton Court Palace from 24th–27th September. The festival aims to raise awareness of the fact that many TV and radio programmes are based on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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#raise awareness
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