Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'
[ AdWeek | 2011-08-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 01/03/2011 - 15:52 The Campaign for the Book has launched a legal challenge over the widespread library closures, claiming culture secretary Jeremy Hunt has failed to comply with his duties under the 1964 Public Libraries and Museums Act.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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By Joe Wilcox, Betanews Today, AT&T announced that, starting March 6, it will carry Amazon's Kindle reader in its retail stores nationwide. Timing is interesting, given iPad 2's imminent launch and Apple App Store subscription changes that could compel Amazon to curtail or even stop... Continue reading at Betanews
[ Betanews | 2011-02-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 15:30 Simon & Schuster is repackaging three of Jackie Collins backlist titles ahead of her latest novel, Goddess of Vengeance. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 23/02/2011 - 15:33 A High Court challenge is being launched over library closures in Gloucestershire and Somerset, in what is believed to be the first case of its kind. A challenge to the coalition government's "vague" Big Society concept,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 23/02/2011 - 17:51 Waterstone's has made 17 members of staff redundant from its head offices in Brentford and Solihull. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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The new iPad may be late to its own coming out party. Yuanta Securities Co. reports iPad manufacturer Hon Hai Precision Industry Co. is experiencing production bottlenecks. The shipment of the new version of the tablet might be pushed back from April to June. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 15:59 Quartet Books is launching a new imprint by veteran American broadcast journalist Charles Glass. The imprint, called Charles Glass Books, will focus on investigative journalism, war, world politics and corporate and political... Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:20 Orion has launched a new imprint, Swordfish, publishing a wide range of commercial non-fiction as well as a small selection of fiction. Non-fiction publishing director Rowland White will take on the role of publisher. Six... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World
[ PC World | 2011-02-17 00:00:00 UTC ]
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OverDrive Media Console--the iPhone app that lets users check out and read ebooks from their local libraries--has been upgraded to a universal app optimized for... Continue reading at PC World
[ PC World | 2011-02-17 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 16/02/2011 - 15:42 read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:33 Apple's decision to grab a revenue share from ebook purchases made via apps raises questions over the future of Amazon's Kindle app, according to media reports. As The Bookseller reported yesterday, the FT notes that Apple is... Continue reading at The Bookseller
[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Kindle 2.6 for iPhone and iPad now displays "real page numbers," which Amazon has been adding to a large number of ebooks available from the Kindle Store. Continue reading at PC World
[ PC World | 2011-02-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/02/2011 - 09:39 Indie publisher Salt has launched a digital imprint, Embrace Books, comprising four series of erotica and romance titles. Red Velvet is billed as "sexy, sophisticated romance", while After Dark is an "intense,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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