What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Authors such as Phil Klay and Valeria Luiselli were selected by past National Book Award winners as rising stars in the literary world. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-03 00:00:00 UTC ]
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Gotham invests in canine, Jimmy Choo and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Among the challenges technology poses for publishing is the issue of how to handle globalization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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As the ebook market develops on a licensed-access model, librarians caution that we are tumbling toward a digital memory hole in which large portions of our literary heritage could one day be lost altogether. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Publishers continue to struggle with print vs. digital issues, says Marianne Calilhanna, marketing director of Cenveo Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Howard Books, the Christian imprint of Simon & Schuster, will publish two new books by William Paul Young, author of the bestseller 'The Shack.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Skyhorse Publishing has completed its purchase of the Good Books assets in a bankruptcy auction, but in a twist, is selling Good's line of Mayo Clinic titles to Perseus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World
[ BBC World | 2014-10-01 00:00:00 UTC ]
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Brazil is the country of honor at the Göteborg Book Fair and a trio of Brazilian authors reflect on having had their work promoted overseas these past several years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-30 00:00:00 UTC ]
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Skyhorse Publishing is continuing its acquisitive ways, placing the high bid for the assets of the bankrupt Good Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Author Bill Bryson will chair the judging panel for the Wellcome Book Prize 2015. Bryson will be... Continue reading at The Bookseller
[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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According to several sources, the Perseus Books Group has completed negotiations over new ebook terms with Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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A mood of optimism marked the Bookseller Childrens Conference, with sales up 10% and editors pronouncing themselves keen to experiment and push the digital envelopeThe Purcell Room on Londons South Bank was awash with positivity on Thursday, as the Bookseller Childrens Conference celebrated a... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Welcome to PW's inaugural round-up of books that are making the rounds in foreign markets, among them a Chinese techno thriller, a new bestselling Swedish crime trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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E-book sales accounted for 23% of unit sales in the first six months of 2014, according to Nielsen Books & Consumer’s latest survey of the nation’s book-buying behavior. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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This week, new Martin Amis, Marlon James's epic masterpiece, and the amazing "On Immunity." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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How can the digital age use the tried-and-true concept of a picture book to create something new and wonderful for children? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-26 00:00:00 UTC ]
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