What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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The Bank Street Book Fair, held at Bank Street College in upper Manhattan on October 24, offered a full day of incisive, humorous, and sometimes revelatory discussions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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In their petition, Apple suggested a negative effect on the economy if the decision was left to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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Independent booksellers, librarians, authors and members of the publishing community gathered for this year's Southern California Independent Booksellers Association show, basking in the warm outdoor setting courtesy of sunny Los Angeles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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#diverse books
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Although Microsoft’s Surface Book is officially just a few days old, the “ultimate laptop” is being hit by a wave of unexpected lockup problems that has concerned new users. A thread on Microsoft’s support forums has begun to gain steam, with users reporting similar symptoms: The notebook just... Continue reading at PC World
[ PC World | 2015-10-28 00:00:00 UTC ]
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The 'New York Times' has announced its Best Illustrated List for books published in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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#illustrated children
Orion Children’s Books has acquired the UK and Commonweath rights to The Bone Sparrow, a book about Rohingya refugees in Australia, by Zana Fraillon. The story is told through the eyes of Subhi, a young refugee who has spent his entire life living in a detention centre after his mother fled her... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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HarperCollins has acquired The Midlist, a daily e-mail newsletter that features ebook deals from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
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A number of memoirs are heating up internationally, with many having picked up steam at this month's Frankfurt Book Fair. Among the true-life tales gaining traction are a memoir from a Dutch poet about the death of his wife and father, and a Swedish journalist's story about her... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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Allen Lane, while knighted for services to literature, was never much of a reader. Were brothers Richard and John written out of their own bestselling story?Eighty years ago, three brothers – Allen, Richard and John Lane – founded Penguin Books in London. The brothers planned the venture in... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Bookseller Philip Joseph, who co-founded UK bookshop chain Books Etc with his son Richard Joseph, has died. Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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This year, get in the spirit of Halloween with three outstanding books set to publish this month that center on witchcraft. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Michael Rosen answers questions about the new Laugh Out Loud Book Prize (the Lollies). Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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#email marketing
A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff
[ Stuff | 2015-10-24 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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#german media
Academic booksellers and presses are gearing up for the inaugural Academic Book Week, backed by the Publishers Association, the Booksellers Association and the British Library, with a raft of fresh events unveiled for the occasion. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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