‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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Book Deals: Week of March 21, 2016

Harper lands a Kennedy memoir, Ballantine re-ups historical fiction bestseller C.W. Gortner, SMP buys a recent U.K. bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #smp buys


Screenwriter wins children's book prize

Screenwriter David Solomons has won the Waterstones Children's Book Prize 2016 with his debut book, about an 11-year-old boy obsessed with comics Continue reading at BBC News

[ BBC News | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #waterstones children #debut book


Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #snapchat --


Too Naked for Nazis wins odd book prize

A book about the career of a vaudeville trio wins a prize for having the oddest book title of the year. Continue reading at BBC News

[ BBC News | 2016-03-18 00:00:00 UTC ]
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Apply Now for the 2016 Children’s Book Editor’s Trip to Germany

Children's book editors from the US, Canada, Australia and New Zealand: apply for the German Book Office New York editor's trip by April 11, 2016. The post Apply Now for the 2016 Children’s Book Editor’s Trip to Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post apply #germany appeared #book editor #book editors


CLC Bookshops buys Tonbridge Christian Book Centre

Independent specialist bookshop Tonbridge Christian Book Centre has been bought by Christian bookshop chain CLC Bookshops for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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Coloring Books, Children's Boost Quarto 2015 Results

Revenue at Quarto Group rose 6% in 2015, to $182.2 million. Revenue in Quarto's children's division jumped 41%, with sales of adult coloring books particularly strong. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books


‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #market power #search giant #market dominance


'YA and children's books deserve to be judged separately'

Fiona Noble argues for the introduction of separate YA and Children's Carnegie medals.   Continue reading at The Bookseller

[ The Bookseller | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carnegie medals


Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital spend #digital advertising #study finds #studies published


Cheung moves to Piatkus in two-book deal

Author and spiritualist Theresa Cheung has found a new publisher in Piatkus, after previously being published by Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Roald Dahl scores first number one in book chart

Roald Dahl has scored his first ever Official Top 50 number one, as World Book Day title The Great Mouse Plot (Puffin) leapfrogged Cavan Scott’s The Escape: Star Wars (Egmont). The Great Mouse Plot, illustrated by Quentin Blake, sold 32,096 copies for £32,096, according to Nielsen BookScan’s... Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book chart #roald dahl #quentin blake #nielsen bookscan


Books Inc. Named 2016 PW Bookstore of the Year; Solomon Rep

In a California sweep, both 165-year-old Books Inc., the oldest bookstore in the West, and Lise Solomon with the Karel/Dutton Group took this year’s PW Awards, which will be presented at BookExpo America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oldest bookstore #lise solomon #pw awards #bookexpo america


Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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New book marks Old Bear’s 30th birthday

Author and illustrator Jane Hissey has created a new Old Bear story, Happy Birthday Old Bear, to mark 30 years since the first book in the series was published. It will be published by in September under the Scribblers imprint of The Salariya Book Company. Continue reading at The Bookseller

[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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Cuba’s Book Embargo Tackled by Trade With White House Petitions

Key figures in the American publishing community are unified in their call for a lift of the US embargo of Cuba as it pertains to books. The post Cuba’s Book Embargo Tackled by Trade With White House Petitions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key figures


Series of Brazil Books Expanded by New London Librarium

With funding from the National Library of Brazil, a small publisher announces more titles in its series of books on Brazilian culture and issues. The post Series of Brazil Books Expanded by New London Librarium appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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'Some people won’t be happy' about my new book, Blackman warns

Malorie Blackman is excited about the publication of her first standalone novel in four years but has warned that “some people won’t be happy” about its frank depiction of sex. Continue reading at The Bookseller

[ The Bookseller | 2016-03-14 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Talulah Riley in two-book deal with Hodder

Hodder & Stoughton has confirmed a two-book deal with actress, director, screenwriter and entrepreneur Talulah Riley. Continue reading at The Bookseller

[ The Bookseller | 2016-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton