GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Wattpad Webtoon Launches Print Graphic Novel Imprint

Wattpad Webtoon Studios announced plans to launch Webtoon Unscrolled, a new graphic novel imprint that will publish print editions of hit Webtoon mobile webcomics beginning in fall 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with: #christmas ad #picture book #trouble-making dragon #fire-sneezing dragon #self-published children #striking similarity #john lewis #children’s book


Pan Mac launches positive action proofreading traineeship

Pan Macmillan is launching a positive action proofreading traineeship for applicants from backgrounds that are traditionally underrepresented in publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-11-15 19:23:23 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
More news stories like this | News stories tagged with: #ratings giant #nielsen


W F Howes launches WFH Original list of audio exclusives after strategic shift

After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list.   Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 21:35:34 UTC ]
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PRH launches global campaign marking 120 years of Peter Rabbit

Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 17:06:39 UTC ]
More news stories like this | News stories tagged with: #peter rabbit #beatrix potter #penguin random house


Fane launches first app, Fane TV

Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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UpLift literature leadership scheme for young people of colour launches

Words of Colour Productions and the Irish Writers Centre have unveiled UpLift, an international literature leadership initiative for young people of colour aged between 18 and 30. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 00:53:24 UTC ]
More news stories like this | News stories tagged with: #colour productions


Bookselling still not 'particularly diverse' say trade figures, as New Futures project launches

Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 08:43:41 UTC ]
More news stories like this | News stories tagged with: #trade figures


Trade Segments Had Double-Digit Gains in August

The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #trade segments #double-digit gains #adult category #report results #trade publishing


PRH launches commissioning editor traineeship Next Editors

Penguin Random House (PRH) is launching a new positive action traineeship to offer talented people from Black, Asian and minority ethnic backgrounds the opportunity to develop the skills and expertise required for a role as a commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 01:30:04 UTC ]
More news stories like this | News stories tagged with: #penguin random house


Guillory launches the Underline Literary Agency in Glasgow

Robbie Guillory is leaving the Kate Nash Literary Agency to start his own agency in Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 13:20:05 UTC ]
More news stories like this | News stories tagged with: #literary agency


National Book Tokens launches monthly gift card

National Book Tokens is launching a new gift card scheme, which offers customers a regular monthly books budget to be spent through high street bookshops.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 09:08:23 UTC ]
More news stories like this | News stories tagged with: #offers customers


Image Comics Staff Launches Effort to Unionize

In an unprecedented effort at labor organizing in the comics industry, a group of 10 staffers at Image Comics, a major independent comics publisher, have announced plans to launch a union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics industry #image comics #announced plans


Saraband launches 'green book bundle' for environmental charities

Manchester-based indie publisher Saraband is launching a "green book bundle" option on its website, in support of two environmental charities.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 09:10:41 UTC ]
More news stories like this | News stories tagged with: #saraband launches #indie publisher


'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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W F Howes and HoZ partner on audio launch for In Every Mirror She’s Black

Audiobook firm W F Howes has teamed up with publisher Head of Zeus on the audio launch for Lọlá Ákínmádé Åkerström’s debut novel In Every Mirror She’s Black.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 01:40:29 UTC ]
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Creative Access launches bursary as financial obstacles put off publishing hopefuls

Creative Access is launching a career development bursary with McLaren Racing following research showing 70% of people interested in a publishing job have not applied because of financial obstacles.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 01:54:56 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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PRH Once Again Extends Temporary E-book, Digital Audio Terms for Libraries

The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries