GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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PA launches guidance on author data collection

The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 03:26:51 UTC ]
More news stories like this | News stories tagged with: #collect data #report found #publishers association


Piers Morgan to launch new TV show in deal with News Corp

British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News

[ ABC News | 2021-09-17 00:42:43 UTC ]
More news stories like this | News stories tagged with: #piers morgan #tv show #news corp


Univ. of Nebraska Press Launches LGBTQ+ Fiction Series

The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nebraska press #series dedicated #lgbtq+ authors


Greenwich launches UK's first fully biodegradable library cards

Libraries in the London Borough of Greenwich are the first in the country to move to fully biodegradable library cards that are made in the UK from ethically sourced materials. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 12:08:04 UTC ]
More news stories like this | News stories tagged with: #london borough #libraries


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media


Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
More news stories like this | News stories tagged with: #diverse list #sarah caro


HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins ireland #harpercollins


TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with: #nielsen


Great Ormond Street Hospital launches children's literature ‘Play' hub

Adam & Eve/DDB collaborated with the children’s hospital to create a resource to help children recover from anxiety, loneliness and fear of the unknown. Continue reading at Media Week

[ Media Week | 2021-09-08 10:55:23 UTC ]
More news stories like this | News stories tagged with: #children's literature


OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
More news stories like this | News stories tagged with: #oxford university press


How time was measured, and what it meant, across the centuries

David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries


The Morning After: Locast's local TV streaming service loses legal protections

Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget

[ Engadget | 2021-09-02 11:15:37 UTC ]
More news stories like this | News stories tagged with: #rocky start #big news #anthology


Locast loses legal protections that keep its local TV streaming service alive

A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget

[ Engadget | 2021-09-01 10:42:15 UTC ]
More news stories like this | News stories tagged with: #tv providers #local news #global pandemic #copyright law


HarperCollins launches entry-level programmes for 2022

HarperCollins has launched its entry-level training programmes for 2022, including a traineeship scheme for those from underrepresented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 07:43:18 UTC ]
More news stories like this | News stories tagged with: #underrepresented backgrounds #harpercollins


Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
More news stories like this | News stories tagged with: #media company #nielsen


Penguin Classics launches ‘new canon’ of environmental literature

Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian

[ The Guardian | 2021-08-26 07:00:42 UTC ]
More news stories like this | News stories tagged with: #greta thunberg #growing trend #david attenborough #bill gates #jenny offill #publisher penguin


Macmillan Learning Launches Employee-Created Program to Recruit Diverse Talent

A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #underrepresented groups #educational publishing


Law firm charity to launch string of bookshops

A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 09:01:14 UTC ]
More news stories like this | News stories tagged with: #law firm #combat loneliness