To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with:
#digital marketing
#gfk mri
Books and culture PR agency ed public relations has launched a series of free online "salons" to demystify the role publicists play within the industry. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 13:28:05 UTC ]
More news stories like this | News stories tagged with:
#free online
Audiobook giant RBmedia has acquired leading German publisher ABOD and is making it's first foray into the German-language market under the new brand RBmedia Verlag. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 13:45:12 UTC ]
More news stories like this | News stories tagged with:
#german publisher
#audiobook
In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#overdrive reports
#public libraries
#digital content
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Author Diana Janney and her husband Alistair Henry are launching an independent press focusing on novels and non-fiction books that make readers "think and reflect". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 02:57:04 UTC ]
More news stories like this | News stories tagged with:
#non-fiction books
A new writing award, the Cheshire Novel Prize, launches featuring judges such as Juliet Mushens and feedback guaranteed for every entry. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 17:30:13 UTC ]
More news stories like this | News stories tagged with:
#prize launches
#writing award
#juliet mushens
A crowdfunder to save London’s New Beacon Books has raised more than £5,000 within hours of launching. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 15:27:20 UTC ]
More news stories like this | News stories tagged with:
#beacon books
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with:
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
The Bookseller is inviting independent bookshops across the UK and Ireland to complete its annual Christmas trading survey. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 17:57:32 UTC ]
More news stories like this | News stories tagged with:
#bookseller
Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:27:21 UTC ]
More news stories like this | News stories tagged with:
#fresh approach
#bonnier
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Her first novel, “Interview With the Vampire,” launched a blockbuster book series and was adapted into a movie starring Brad Pitt and Tom Cruise. Continue reading at The Washington Post
[ The Washington Post | 2021-12-14 00:33:11 UTC ]
More news stories like this | News stories tagged with:
#anne rice
#best-selling novelist
#helped launch
#tom cruise
#book series
Indie publisher Oneworld has created an audio list, which will launch with three titles from across its imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 07:18:08 UTC ]
More news stories like this | News stories tagged with:
#indie publisher
Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
The White Review has launched a £10,000 crowdfunding appeal to safeguard its future after two "very hard" years for the literary and culture magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 08:27:57 UTC ]
More news stories like this | News stories tagged with:
#culture magazine
The founder of The Book People, Seni Glaister, is launching a new retail platform for bookshops, Litalist, next year—and there are incentives for early adopters. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 11:15:06 UTC ]
More news stories like this | News stories tagged with:
#book people
#seni glaister
#early adopters
As an expansion of Knopf's publishing program, the publisher has formed Knopf Cooks, which will be led by executive editor Lexy Bloom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing program
A children's publisher has launched a Kickstarter fundraising campaign to create personalised books for terminally ill children. Continue reading at The Bookseller
[ The Bookseller | 2021-11-28 04:17:10 UTC ]
More news stories like this | News stories tagged with:
#children's publisher
Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 19:40:50 UTC ]
More news stories like this | News stories tagged with:
#digital collection
#yomi sode
This December, Gagosian is launching Picture Books, a new imprint imagined by Emma Cline. In this series, artists will be “given carte blanche” to respond visually to an author’s work, and both final pieces will be published together (with the art accompanying the book as a poster) in limited... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-18 17:47:29 UTC ]
More news stories like this | News stories tagged with:
#emma cline