German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-19 00:00:00 UTC ]
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Publishing stars at Design Museum

Publishing is getting a starring role at London’s Design Museum this week while its... Continue reading at The Bookseller

[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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HarperCollins to publish Fifty Shades-inspired lovers' guide

HarperCollins is attempting to help readers live out their Fifty Shades of Grey-inspired... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Three self-published titles on Polari longlist

Six titles from indie publishers plus three from self-published writers, have been longlisted for... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Publishers 'missing out' on school ebook sales

Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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S&S snaps up self-published McGuire

Simon & Schuster has snapped up a two-book deal from self-published author Jamie McGuire in a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Hodder-Williams publishing director at Lion Hudson

Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bill Tompkins to Head Black Publishers Association

WASHINGTON (NNPA) &ndash; Highly-respected media and entertainment executive William G. Tompkins, Jr. has been named president and chief executive officer of the National Newspaper Publishers Association, a federation of more than 200 Black-owned ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-11 00:00:00 UTC ]
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Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
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The Agent as (Sort of) Publisher

While there has been some grumbling in the industry about the ethics and logistics when literary agents start acting as publishers, many firms are now offering a suite of services in this area. Only a handful of agencies are actually publishing titles by their clients through in-house divisions,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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OUP to publish 'God particle' title

Oxford University Press is the first publisher to announce it will be releasing a title... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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Bloomsbury acquires visual arts publisher

Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Publishers: O-level plans 'unclear'

Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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