German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-19 00:00:00 UTC ]
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A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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Independent publishers have been “spurred on” to continue producing works that give a voice to silenced nations following President Trump's controversial "travel ban". Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Ben Sevier has been named the new publisher of Grand Central Publishing, taking over for Jamie Raab, who will step down at the end of January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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A key player in the Danish publishing market has launched a new publishing house in Sweden: can doubling her market mean twice the success? The post Danish Publisher Politiken Launches Polaris Publishing in Sweden appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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Since its 2009 launch, Amazon Publishing has steadily ramped up its program, and is now the Pacific northwest's largest publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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It’s not often you get to shake out what publishers’ biggest concerns are across the entire range of European markets, all at once. When 250 execs from leading publishers from across Europe convened on the French riviera this week for the Digiday Publishing Summit, we asked them to literally map... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Canada has a pretty good reputation on the world stage when it comes to publishing children’s books,” says Orca publisher Andrew Wooldridge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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The Kadokawa Group is working to move beyond its existing publishing business to expand in film and web video projects and mobile apps, as well as develop business overseas with an emphasis on Asia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Founded in 2002, China Publishing Group Corporation (CPG) is one of China’s largest trade and professional publishing groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group, which was created in 2001 as an investing and operating enterprise authorized by the Hunan Provincial Government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Zhejiang Publishing United Group is a state-owned publishing group under the Zhejiang Provincial Government, established in 2000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Phoenix Publishing and Media Group is one of the largest publishing groups in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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China Education Publishing & Media Group (China Education) was formed in December 2010 as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The Holtzbrinck Publishing Group is a family-owned company based in Germany. The group’s portfolio includes Macmillan Publishers (trade publishing), Macmillan Learning (US higher education), Holtzbrinck Digital, Information and Services; and Springer Nature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Recognizing 'responsibilities to each other that transcend national borders,' the Jeri Laber International Freedom To Publish Award was established in 1975. The post American Publishers’ Freedom to Publish Honor for Bangladesh’s Shuddhashar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-19 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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