Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'
[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 26/08/2011 - 08:48 Penguin is reissuing its collections of short stories for adults by renowned children's author Roald Dahl. The rejacketed paperback versions, priced £8.99, will be reissued in four batches, beginning with Someone Like... Continue reading at The Bookseller
[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 25/08/2011 - 07:00 The Orwell Prize is to blog George Orwells hop-picking diary entries, which went on to form part of his novel A Clergymans Daughter. Starting today, the political writing award will post a daily blog 80 years to the day that... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 22/08/2011 - 09:21 American crime writer Karin Slaughter has written a digital-only short story exclusive to Amazon, with all the proceeds going to benefit libraries. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Weidenfeld & Nicolson has acquired a collection of stories by Nathan Englander, one of the New Yorker's "20 Writers for the 21st Century", whose previous works have been published by Faber. Editorial director Arzu... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 18/08/2011 - 15:22 Aurum is publishing a memoir by the late actress Elisabeth Sladen, best known for her tole as Sarah Jane Smith in Doctor Who. Aurum editor Sam Harrison had approached Sladen directly, buying world rights to the book directly... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not charactersthis isn't... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 16/08/2011 - 08:40 Bloomsbury has appointed Charlotte Atyeo to the newly created role of publisher of sport and Wisden within the adult trade division. Commissioning editor Charlotte Croft will move into Atyeo's previous role as head of the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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If the Bible is the dairy section of religion publishing, then Bible stories for children are milk cartons sized for kid consumption. Childrens religion publishing sells a lot of those cartons, but it also offers a wide variety of books on topics beyond the Bible, such as good manners,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:20 The Society of Authors, the Writers' Guild of Great Britain and actors' union Equity have jointly sent letters to both BBC Trust chairman Lord Patten and director general Mark Thompson, asking them to stop the BBC Radio 4... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 08:37 BBC Radio 4 seems to have performed a partial u-turn on its decision to cut the number of short stories it airs from three to one per week, with a compromise of two weekly broadcasts. Listeners, authors and celebrities such as... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 07:20 The Society of Authors' petition against the cuts to BBC Radio 4's short story programming has now amassed over 5,000 signatures. SoA general secretary Nicola Solomon and assistant general secretary Jo McCrum will present... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 14:57 Little, Brown Book Group has promoted two of its senior editors, with Emma Beswetherick becoming editorial director for Piatkus fiction and Rebecca Saunders moving to the role of editorial director for Sphere commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 19/07/2011 - 11:21 Puffin is reviving Willard Price's Adventure series, which will be penned by Henry Tumour author Anthony McGowan, after signing a deal with his estate. Publisher Amanda Punter and executive editor Shannon Park bought world... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 19/07/2011 - 15:43 The Society of Authors has said it would be a "great shame" if the BBC goes ahead with its planned cuts to short story coverage on BBC Radio 4 and pleaded with the broadcaster to reconsider. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Fords new novel were among the rights deals signed this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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The launch of a $140 dedicated eBooks reader puts Google's store more directly in opposition to the Nook and Amazon's Kindle. The iRiver Story goes on sale July 17 at Target. Continue reading at PC World
[ PC World | 2011-07-12 00:00:00 UTC ]
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Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 12/07/2011 - 08:27 HarperCollins has promoted Vikki van Someren to group commercial director. She will be responsible for overseeing the publisher's non-traditional retail business. Van Someren's new job, in addition to her role as head of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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