Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'
[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 29/06/2011 - 13:18 Hodder & Stoughton has promoted Fenella Bates to the role of editorial director, responsible for pop culture commissioning. Bates will report to Hodder Entertainment publisher Hannah Black. Black said: "Fenella is... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:32 Penguin General has combined its publicity and marketing teams into a single communications department, with publicity director Amelia Fairney becoming communications director of Penguin General. The role of marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 17/06/2011 - 07:59 The Seven Stories centre for children's books in Newcastle is to benefit from a £750,000 endowment donated by the Enid Blyton Trust for Children, following a decision to close the Enid Blyton Trust and donate its funds to one... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 09:00 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 08:50 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Unbridled Books is partnering with the American Booksellers Association to promote the organization’s IndieCommerce program. For three days Unbridled is offering 25 of its titles in ebook format for 25 cents exclusively through the approximately 250 independent bookstores that are set up to sell... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:25 Sam Harrison at Aurum has bought a biography of Cold War spy George Blake by journalist Roger Hermiston. Harrison acquired UK and Commonwealth rights for a "significant" five figure sum from Andrew Gordon at David Higham... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 08:59 Book sales for April were "well down" in a month where general UK retail sales rose by 5.2% on last year. The British Retail Consortium (BRC) today (10th May) reported like-for-like sales were up 5.2% in value from April... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 13:10 Profile Books has promoted five members of staff. Valentina Zanca and Anna-Marie Fitzgerald both become publicity managers, Niamh Murray becomes marketing director, Michael Bhaskar is promoted to digital publishing director... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:45 Sphere believes it has a smashing winner with the acquisition of the autobiography of Rafael Nadal, the Spanish tennis ace and current world number one. Non-fiction publishing director Adam Strange bought UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Publication Date: Tue, 05/04/2011 - 08:20 Little, Brown imprint Atom has acquired a mystery series by debut author Christi Daugherty described as "The Secret History for the YA audience". Editorial director Samantha Smith bought UK and Commonwealth rights in the "major" two-book deal from... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Algonquin Books held the first in its new Algonquin Book Club Author Interviews March 21 at Miami's independent bookseller Books & Books, where local author Edwidge Danticat and local favorite Julia Alvarez sat down to talk about Alvarez's In the Time of the Butterflies. The sold-out event... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 22/03/2011 - 08:39 Puffin has acquired world rights, including film and TV, in a dystopian romance series Fever by debut author Dee Shulman. The publisher will be showcasing the trilogy at Bologna Children's Book Fair next week and has already... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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