Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying theirs for release shortly, according to sources. Gap's GIF highlights its Tumblr-based "What's Blue To You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy. And a Giphy rep said via email that the social startup is "actively developing partnerships with brands and publishers." The Web-based company built the product on Facebook's API and is the first marketer to author code that enables GIFs on the platform in many years. CEO Mark Zuckerberg & Co. put the kibosh on GIFs at some point last decade. But the Giphy rep said that Facebook is OK "with our embed strategy, which works within their guidelines, but they don't support GIFs in general." So for right now at least, Giphy is in the unusual position of being the sole service provider for a Facebook marketing feature. If the company were a GIF, it'd have to currently include the text "Cha-Ching!" Continue reading at 'AdWeek'
[ AdWeek | 2013-08-29 00:00:00 UTC ]
The founders of Instagram announced in a surprise move Monday that they were leaving Facebook Inc. Kevin Systrom and Mike Krieger said they were “ready for their next chapter” and said they were grateful for the six years they spent at Facebook, which acquired the photo sharing app for $1... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times
[ The New York Times | 2018-09-13 00:00:00 UTC ]
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Nigel Pickard’s TV career spans more than 30 years of creating shows for children, including stints as controller of BBC Children’s, for which he oversaw two new channels, CBeebies and CBBC. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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[caption id="attachment_134577" align="alignright" width="150"] Alex Hardiman[/caption] The Atlantic continued its ongoing expansion this week with the hire of Facebook’s head of news products, Alex Hardiman, as its new chief business and product officer. Starting this fall, Hardiman will be... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-30 00:00:00 UTC ]
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According to three publishers that have been trialing the mid-roll program, monthly revenue is healthy and in the six figures. The post Facebook extends Watch and mid-roll beyond the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from U.S.-only to worldwide, and the desktop-based Creator Studio content-management hub it had been... Continue reading at AdWeek
[ AdWeek | 2018-08-29 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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For our inaugural column sourced from our new bookselling Facebook group, PW asked what booksellers are handselling for families shopping during back-to-school time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Facebook is losing its top executive in charge of its platform, partnerships with publishers, and dealmaking, as he steps down after twelve years with the social network. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-08-23 00:00:00 UTC ]
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