Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying theirs for release shortly, according to sources. Gap's GIF highlights its Tumblr-based "What's Blue To You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy. And a Giphy rep said via email that the social startup is "actively developing partnerships with brands and publishers." The Web-based company built the product on Facebook's API and is the first marketer to author code that enables GIFs on the platform in many years. CEO Mark Zuckerberg & Co. put the kibosh on GIFs at some point last decade. But the Giphy rep said that Facebook is OK "with our embed strategy, which works within their guidelines, but they don't support GIFs in general." So for right now at least, Giphy is in the unusual position of being the sole service provider for a Facebook marketing feature. If the company were a GIF, it'd have to currently include the text "Cha-Ching!" Continue reading at 'AdWeek'
[ AdWeek | 2013-08-29 00:00:00 UTC ]
Tufts University economist Sean Cash doesn’t normally dabble in the valuations of giant tech companies. As the Friedman School of Nutrition Science and Policy professor puts it, “My bread and butter is bread and butter.” But a few years ago, Cash got interested in answering the question of how... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-12-20 00:00:00 UTC ]
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Facebook is closing out a bruising 2018 filled with high-profile scandals. It started with additional fallout from Russian election meddling and soon included misinformation, Cambridge Analytica, security breaches, and a shady opposition research firm. A new report published just this week found... Continue reading at Slate
[ Slate | 2018-12-20 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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The social media giant’s troubles have led to lawsuits, House of Commons hearings and several apologiesFacebook disclosed on Friday that a bug may have affected up to 6.8 million users, allowing app developers to see photos that users had uploaded but never posted – but this was hardly the first... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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When Sean Parker crossed California's beach access police over his wedding in Big Sur, the tech billionaire agreed to create a coastal access app for the people. The app launches Thursday after an unusual collaboration between two very different, but very California, worlds. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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A bomb threat forced the evacuation Tuesday afternoon of a building on Facebook’s campus in Menlo Park, Calif., authorities said. Bomb detection dogs searched the building at 200 Jefferson Drive and found no suspicious packages or devices, the Menlo Park Police Department said. The incident began... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
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Children who have 60 or more books at home are five and a half times more likely to read above the level expected for their age than their peers who have fewer than 10 books, according to the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the... Continue reading at AdWeek
[ AdWeek | 2018-12-07 00:00:00 UTC ]
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The gender gap in the number of children who say they enjoy reading has narrowed, with boys aged 11 lagging only 9 percentage points behind girls of the same age, according to the Read On. Get On coalition. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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Facebook is being accused by U.K. lawmakers of offering access to its users and their data based on the amount of money a prospective partner would spend, following the latest document dump painting its leadership team in a potentially unflattering light.On Wednesday, British lawmaker Damian... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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The social network publishes a detailed rebuttal of some of the claims made against it. Continue reading at BBC World
[ BBC World | 2018-12-06 00:00:00 UTC ]
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Facebook hired Definers Public Affairs to expose links between anti-Facebook groups and billionaire George Soros. Facebook’s head of PR Elliot Schrage defended his company’s decision to use a Washington, D.C., firm with GOP ties to dig for dirt on Facebook critics and opponents. Facebook’s use... Continue reading at Fast Company
[ Fast Company | 2018-12-05 00:00:00 UTC ]
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We know that Facebook is terrible and we shouldn’t be on it but that’s how these things workSign up here to get an email whenever First Dog cartoons are publishedGet all your needs met at the First Dog shop if what you need is First Dog merchandise and prints Continue reading... Continue reading at The Guardian
[ The Guardian | 2018-12-04 00:00:00 UTC ]
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Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Sheryl Sandberg, the chief operating officer of Facebook Inc., told employees to investigate the financial interests of billionaire George Soros in response to his January criticism of the social media giant. Sandberg wanted to know if Soros had a financial incentive to criticize Facebook, the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-01 00:00:00 UTC ]
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It has been about two weeks since the New York Times published an exposé on Facebook's response to bad press and protests against it over the last couple of years. Since then, an outgoing exec took responsibility for hiring a PR firm, Definers... Continue reading at Engadget
[ Engadget | 2018-11-30 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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