While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to Nielsen live-plus-same-day data, NBC’s broadcast of the St. Louis Blues’ 4-1 win over the Bruins averaged a whopping 8.7 million linear TV viewers and a 4.9 household rating, making it the most-watched NHL game of the modern Nielsen era, and the fourth most-watched in the history of television. When streaming impressions were folded into the mix, the historic showdown averaged 8.9 million viewers altogether. The size of the Game 7 audience dwarfed the turnout for nearly every entertainment broadcast that NBC aired during the 2018-19 season. All told, only seven episodes of NBC’s scripted series topped Wednesday night’s deliveries; these include the series premiere of “Manifest,” three installments of “This Is Us” and three hours of “Chicago Med.” In winning its first NHL title in their 52nd year in the league, the Blues erased NBC’s previous high of 8.5 million viewers and a 4.8 rating, which the network posted during Game 7 of the 2011 Bruins-Vancouver Canucks Final. Boston won that game on Vancouver’s home ice by a 4-0 margin. While last night’s showdown drew a larger overall audience than the game that aired eight years ago, the Blues-Bruins broadcast didn’t fare nearly as well... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
Educational neuroscientist and Channel 4’s "The Secret Lives of Five Year Olds" expert Paul Howard-Jones has urged parents to read to their children to boost youngsters’ maths skills, in the Annual BookTrust Lecture. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 12:52:17 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 21:11:16 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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Ever wonder what the silhouetted figures on road signs do when no one’s around? Stephen Savage shares his findings in a wordless picture book, 'Sign Off' (S&S/Beach Lane, May). Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Hodder & Stoughton has secured a new book by astronomer Professor Paul Murdin, The Secret Lives of Planets. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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The Man Booker winner, the diary of a junior doctor and the secret lives of cows ... Which books made their publishers proud – and which ones made them envious? Editor-in-chief, Bloomsbury Continue reading... Continue reading at The Guardian
[ The Guardian | 2017-12-15 00:00:00 UTC ]
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Novelist Jenny Colgan deactivated her Twitter account this weekend after her Guardian review of The Secret Lives of the Amir Sisters by Nadiya Hussain, ghostwritten by Ayisha Mailk, sparked angry reactions on social media. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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CNN has made a point of being everywhere its users are, pushing hard to be the first publisher on emerging platforms like Snapchat, Facebook Messenger. This month, it's bringing its TV broadcast to Amazon Echo, an emerging platform projected to grow substantially in the coming years. Instead of... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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The liquidation specialist Gordon Brothers Group and the financial services and media company Bloomberg L.P. have both expressed interest in the beleaguered retailer, which filed for bankruptcy last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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When the earth shakes in California, the first place you are likely to hear about it is on social media. "Earthquake!" "Did you feel that?" "How big?" are common messages on Twitter and Facebook as Californians try to share information on their mobile phones in real time. Now, UC Berkeley... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age
[ Advertising Age | 2015-08-18 00:00:00 UTC ]
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