Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad measurement landscape has changed since summer appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-11-24 05:01:00 UTC ]
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'PW' Webcast: The Future of Epic Fantasy

The future of epic fantasy will be explored on a PW Webcast set for 1 p.m. today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-16 00:00:00 UTC ]
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One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read

It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium&rsquo;s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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The Future of the Cookbook is Interactive

Oxmoor House, MyRecipes.com, and Digimarc Discover has collaborated to created new interactive cookbooks that let cooks save recipes and automate shopping lists on smartphones. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
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Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Back To The (Sustainable) Future: The Year 2050 In Words And Pictures

It's 2050. Somehow we haven't joined the dinosaurs in extinction, succumbed to the Secret Society of Super Villains, or been raptured up to the clouds. And the robots are friendly, not evil. Futurologist and environmentalist Sir Jonathan Porritt's The World We Made: Alex McKay's Story from 2050,... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
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Could A New "Privacy Generation" Change Our Surveillance Politics?

The United States needs to strike a balance between respecting individual freedoms and protecting national security, says everyone from the director of national intelligence to the Electronic Frontier Foundation. It's the standard reaction to the stream of revelations about the extensive... Continue reading at Fast Company

[ Fast Company | 2013-10-09 00:00:00 UTC ]
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Coming Soon: Ads on Instagram

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek

[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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Small Paper Sees Big Lift With CMS Change

Most small newspapers would be happy with an online publishing system that solves more headaches than it creates. Finding software that makes digital revenue and reader traffic skyrocket seems like the stuff of dreams. But that&rsquo;s precisely ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Changes coming to Engadget's RSS feed

Hey there, Engadget's main news feed will soon be changing over to a new version featuring excerpted content. You'll still get the headlines and a good chunk of each post, but for those wanting the full story, you'll need to click through to the site (which has been the industry standard way of... Continue reading at Engadget

[ Engadget | 2013-10-03 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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The Changing Job Market

A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
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