A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform. Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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Macmillan Publishers in the US is closing its self-publishing platform, Pronoun, bought in May of last year. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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German publisher Bastei Lübbe has pulled its investment of mobile storytelling platform Oolipo, once heralded as "the offspring of a love-affair between Netflix, YouTube, and a Snapchat Story", after it failed to gain traction with users and capture the attention of further investors. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
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After years of dormancy and amid renewed interest from readers, America Media is reinvigorating its Catholic Book Club with help from social media and an online discussion group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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With the freedom to publish among lead topics, the International Publishers Association's 32nd congress in New Delhi will look for common ground. The post Previewing the IPA Congress in India: ‘Social Responsibility and Global Solidarity’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget
[ Engadget | 2017-10-24 00:00:00 UTC ]
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Earlier today, Microsoft unveiled the all-new Surface Book 2. People all over the world are probably very excited about the device. Oh, what? You aren't excited? You mean, you don't want a super-expensive non-upgradeable Windows 10 tablet that plugs into a keyboard? What a shocker! All joking... Continue reading at Betanews
[ Betanews | 2017-10-18 00:00:00 UTC ]
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Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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BookishFirst is being marketed to publishers as a promotional site that can expand discoverability, connect with readers and generate prepublication buzz for books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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From Madagascar, Lebanon, and Indonesia, three of Frankfurter Buchmesse's 2017 Invitation Program publishers talk about their work and challenges. The post Three Profiles: Invitation Program Brings Emerging Publishers to Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-03 00:00:00 UTC ]
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They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
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Featuring sessions on food waste, health, and conservation, Buchmesse's cookbook-focused area has a busy schedule of events planned again this year. The post Frankfurt Book Fair: Gourmet Gallery Serves Enjoyment and Social Awareness appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Many news organisations published Robbie Travers’ claims to have been victim of a PC stitch-up. If only they had dug a little deeper into the murky racial politics behind the storyOn 12 May, Robbie Travers sent Esme Allman, a fellow student at Edinburgh University, a Facebook message.“Hey Esme,... Continue reading at The Guardian
[ The Guardian | 2017-09-25 00:00:00 UTC ]
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As its name suggests, SSAP is the go-to publisher in China for scholarly titles in the humanities and social sciences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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