Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
News tagged with:
#core business
[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
More news stories like this | All news stories tagged with:
#diet coke
#branded content
#great opportunity
#affiliate marketing
#million dollars
#ad dollars
#loyal readership
2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
More news stories like this | All news stories tagged with:
#publishing community
#digital media
#separate entity—thenationfund
#chris ferrell
#generally speaking
#big driver
#bonnie kintzer
In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#consuming content
#early 2010s
#past decade
#media companies
Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | All news stories tagged with:
#digital media
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#find alternatives
#third-party cookie
#ad targeting
NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer recognition, has opened the call for nominations for the 2020 Top Women in Media Awards. Each year, the awards program honors 80+ leaders who have made a lasting impact on their brands,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 21:07:59 UTC ]
More news stories like this | All news stories tagged with:
#women in media
#primary mission
#multi-channel resource
#dsikes@accessintel
#sponsorship opportunities
#martha stewart
#bonnie kintzer
#alison overholt
#content director
__________________________________ Nathan Holic’s mixed-media novel Bright Lights, Medium-Sized City is out now from Burrow Press. Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-27 09:48:59 UTC ]
More news stories like this |
Jeanine Cummins' book has been lauded by Stephen King and Lauren Groff, but also lambasted as "problematic," "harmful" and "brownfacing." Continue reading at HuffPost
[ HuffPost | 2020-01-21 23:31:13 UTC ]
More news stories like this | All news stories tagged with:
#lauren groff
#stephen king
#jeanine cummins
#american dirt
Oprah Winfrey chose "American Dirt" as her latest book club selection. Author Jeanine Cummins' novel has sparked a backlash for its portrayal of immigrants. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-21 20:14:23 UTC ]
More news stories like this | All news stories tagged with:
#book club
#american dirt
Annette Thomas will take up role at Guardian and Observer parent company in MarchThe former head of one of the world’s largest specialist publishers has been appointed as the new chief executive of Guardian Media Group with a mission to ensure the business can continue to support “world-class... Continue reading at The Guardian
[ The Guardian | 2020-01-14 10:32:25 UTC ]
More news stories like this | All news stories tagged with:
#academic publishing
#cell biology
#yale university
#annette thomas
Annette Thomas has been appointed as the Guardian Media Group's (GMG) new chief executive. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:08:54 UTC ]
More news stories like this | All news stories tagged with:
#annette thomas
Anna Wiener's memoir about her four-plus years working in startups never resolves the self-contradictions of her industry, city, or existence. Continue reading at Wired
[ Wired | 2020-01-13 23:50:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#years working
#anna wiener
#uncanny valley
Looking back at my book club in 2019, there is much I would like to change to liven up the discussion and the overall meetup in 2020. Continue reading at Book Riot
[ Book Riot | 2020-01-12 11:31:10 UTC ]
More news stories like this | All news stories tagged with:
#book club
[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#nielsen
#music industry
#bbc radio
#abc news
#associate producer
#daily beast
#late december
To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#year appeared
With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#book publisher
#russian children
#year appeared
#post russia
Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
More news stories like this | All news stories tagged with:
#live events
#email newsletters
#caption id=
#freelance writer
#big audience
#big part
#growing interest
#natural fit
#mental health
The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | All news stories tagged with:
#news corp
The Library Club in London, a private members club for those in the literary, art, design and theatre industries, has closed after seven years after its rent was doubled. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 09:30:39 UTC ]
More news stories like this | All news stories tagged with:
#library club
In her extraordinary new book, “Uncanny Valley,” Anna Wiener recounts what made her, a 25-year-old woman with an “affectedly analog” life in New York City, abandon her job at a literary agency in 2013 to work for tech startups, and what eventually — five years later — made her leave the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 21:41:30 UTC ]
More news stories like this | All news stories tagged with:
#literary agency
#uncanny valley