The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The Food Innovation Group Video Network. The FIG was formed in the summer of 2014 when Condé Nast put Epicurious, its digital food and recipe brand, and Bon Appétit, its 60-year-old food lifestyle magazine, under the same roof. "We saw a huge opportunity in the marketplace," added Pam Drucker Mann, FIG's publisher and chief revenue officer. "The only real player in town is the Food Network." Drucker Mann noted that video has become a priority at FIG. Anytime a companion video was placed alongside a text story, Drucker Mann said traffic shot up: "Like, out-of-the-water." The Video Network is designed to be mobile-first, with much of the content presented vertically. "It's one of the few categories that really work on any of the platforms, but mobile in particular is a great way to be able to get access to information," said Ostroff. Millennials, who consume most of their media on mobile, are eating up stories about food. After fitness and fashion, food is the most popular category among millennials. Between an underserved—and young—audience and a growing shift toward digital content, FIG is confident advertisers in the space will get on board. "As we're seeing the younger... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
News tagged with:
#popular category
#bon appetit
#adam rapoport
JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World
[ BBC World | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
Serve up creamy chicken kebabs and a chilled cucumber avocado potage with mustard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-15 00:00:00 UTC ]
More news stories like this |
Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pay wall
#radar online
Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek
[ AdWeek | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hit publish
#news organization
"Why, sometimes I've believed as many as six impossible things before breakfast." ― Lewis Carroll, Alice in Wonderland I've been to see ALICE -- though there was no looking glass to jump through, just a retina scanner and one very long elevator ride down into the earth. I've toured a CMS... Continue reading at Engadget
[ Engadget | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#impossible things
#online publishing
Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paula deen
Rupert Murdoch's media empire News Corp is in the process of being split into separate publishing and entertainment companies. Continue reading at BBC World
[ BBC World | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#entertainment companies
Magnify, a video distribution and curation startup, has raised $1 million from a group of investors that includes TED conference producer Chris Anderson and Chris Kelly, Facebook's former chief privacy officer. Magnify, which has previously raised $4.2 million over five years, helps publishers... Continue reading at AllThingsD
[ AllThingsD | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video distribution
#york-based company
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |
The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital space
#user experience
Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fertile ground
Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#glossy magazine
#major publisher
The Guild of Food Writers Awards shortlists include a “wonderful diversity of subject... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wonderful diversity
Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ecommerce site
Midpoint Trade Books has signed a distribution deal with Mr. Food Test Kitchen, a Florida-based cookbook publisher whose books offer recipes from the nationally syndicated Mr. Food cooking show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution deal
With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg news
A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
More news stories like this |
Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest authors
The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video chat
#diet coke
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#proving ground
#tech staffers