Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
News tagged with: #womens health #ad pages

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S&S Keeping 'Duck Dynasty' Title on Shelves

Despite the controversy stirred up Wednesday afternoon by critical remarks of "homosexual behavior" by Duck Dynasty patriarch Phil Robertson in a GQ interview, Simon & Schuster has no plans to pull Phil Robertson's bestselling book, Happy, Happy, Happy. The title has sold nearly 600,000... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #duck dynasty #wednesday afternoon #simon schuster #nielsen bookscan

Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check #mobile ads

Can the NYT Shift Native Ad Labeling Debate?

The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gold standard #native advertising #important step #modernized version #publishing world

Amazon's bestselling titles of 2013 include Dan Brown, Khaled Hosseini

Amazon's 2013 list of bestselling adult titles includes Brown's 'Inferno' and Hosseini's 'And the Mountains Echoed,' while Veronica Roth's 'Allegiant' tops the children's bestseller list. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #khaled hosseini #bestselling titles #mountains echoed #veronica roth #bestseller list

Independent bookstores and self-published authors are increasingly teaming up

Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #self-published authors

After massive layoffs, Martha Stewart names a new ad sales chief

After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York

[ Crains New York | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing revenues #ad pages #keen eye #meredith corp

Bold and Beautiful turns a new page

An Australian publisher has acquired the global rights to turn the TV drama into romance novels. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian publisher #global rights #tv drama #romance novels

Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #negative impact #including time

6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch #including aol #global marketing

U.S. Publishers Increase Presence at Guadalajara

The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift

Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile photo- #video-sharing network #broad audience #michael kors

Self-published title shortlisted for business book prize

A self-published title has been included in the shortlist for the CMI Management Book of the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Six-figure deal for 900-page first novel

Garth Risk Hallberg's City on Fire described by publisher as 'best American novel I've ever read'Fresh from selling film rights to Scott Rudin and signing a $2m publishing deal in the US, the novelist Garth Risk Hallberg has struck a "substantial" six-figure deal with Jonathan Cape in the UK for... Continue reading at The Guardian

[ The Guardian | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matthew thomas #editor called #fine tuning

Audible buys rights to 5,000 AudioGO titles

Amazon-owned audiobook seller Audible has bought rights to 5,000 of AudioGO's titles.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought rights

International Bestsellers: November 2013: New Titles Rule The Lists

Newcomers to the international bestseller lists locked down the top spots in several markets in October. Haruki Murakami’s much anticipated novel Colorless Tsukuru Tazaki and His Years of Pilgrimage, the author’s first since 1Q84, hit #1 on Spain’s fiction list (Knopf will publish a translation... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international bestsellers #titles rule #top spots #haruki murakami #hit #1

Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday

[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo #targeted based #area dominated

Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #fifty shades #makes sense

Book Country Debuts Curated Kickstarter Page

Book Country, the Penguin Group’s online writing community and self-publishing platform, has launched a curated page on Kickstarter, the popular online crowdfunding site, to highlight funding projects by Book Country members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book country #penguin group #self-publishing platform

News Corp. revenue falls as ads decline

News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York

[ Crains New York | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data compiled #news division #dow jones #earnings report #50% stake