Five new things about online campaigning

In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at 'BBC World'

[ BBC World | 2019-05-13 00:19:58 UTC ]

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Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek

[ AdWeek | 2016-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tv commercials #creative director #regular basis


Mills & Boon launches #LoveAtTheLibrary campaign

Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading agency


Mail Online boss: ‘We don’t stoke fears about immigration’

Martin Clarke defends Daily Mail website’s coverage of EU referendum, also attacking critics of its so-called ‘sidebar of shame’Mail Online publisher Martin Clarke has vigorously defended the website’s coverage of immigration ahead of Thursday’s EU referendum, saying the migrant story that... Continue reading at The Guardian

[ The Guardian | 2016-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #eu referendum


Bernie Sanders never came close to beating Hillary Clinton, but his campaign still mattered. Here's why

When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #angry aria #destroying america #listened politely #college-town bookstore #curious crowd #exploratory trip #bernie sanders


Sanders never came close to beating Clinton, but his campaign still mattered. Here's why.

When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #angry aria #destroying america #listened politely #college-town bookstore #curious crowd #exploratory trip #bernie sanders


ALA 2016: Inside EveryLibrary's National Campaign for Local Library Support

EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local level #national campaign


Anger over Penguin's 'anti-Russian' poster campaign

A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #poster campaign


BBC relaunches Love To Read campaign at Hay

The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival.  Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hay festival #read campaign


Orchard and Monsoon partner on Rosie Banks campaign

Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #orchard books


Stephen Fry backs libraries in poster campaign

Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chartered institute #stephen fry #poster campaign


Pullman, Rebuck and Daunt back 'Remain' campaign in joint letter

Leading publishing figures, including Waterstones m.d James Daunt, chair of Penguin Random House UK Gail Rebuck, author Philip Pullman and poet laureate Carol Ann Duffy, have signed a letter to say they believe leaving the European Union would "severely weaken" the UK's creative industries. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative industries #european union #james daunt


Publishers divided on BBC online shake-up

Cookery and travel publishers are divided over whether the removal of free recipes and some travel articles from BBC websites will benefit the industry. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #travel publishers


BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hardest part


Elsevier acquires online community SSRN

STM publisher Elsevier has acquired the largest repository and community for social science and humanities researchers in the world, SSRN, to accelerate its social strategy and scale the network up for the benefit of "the entire scientific ecosystem". Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social science


‘Facebook is everything to us’: How Little Things grew to 50 million users in under three years

Feel-good publisher Little Things has built an audience of 50 million users a month thanks to Facebook -- and it's profitable. CEO Joe Speiser joined the Digiday Podcast to discuss how the publisher grew out of its roots as a pet-food retailer, why he's not too worried about being overly reliant... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #venture capital #post facebook #digiday podcast #facebook --


MP's campaign against Lancashire library closures

A Lancashire MP has criticised plans to close 29 libraries in the region and is launching a petition to get the council to “seriously consider” other alternatives. Continue reading at The Bookseller

[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Louisiana Judge Blocks Online Age-Verification Law

In issuing a preliminary injunction, judge Brian Jackson ruled that the law “creates a chilling effect on free speech.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free speech #chilling effect #preliminary injunction


PW Online and On Air: Week of April 25, 2016

On April 15, the Supreme Court declined to take up the Authors Guild v. Google case, bringing to an end the ongoing digital-age copyright battle. One reader heartily agreed with SCOTUS: Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google case #authors guild #pw online


Supreme Court rejects challenge to Google's online library of books

The Supreme Court on Monday turned away a challenge to Google Inc.'s online book library from authors who said the project makes it harder for them to market their work. The justices let stand lower court rulings in favor of Mountain View, Calif.-based Google and rejected the authors' claim that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mountain view #supreme court #online library


PW Online and On Air: Week of April 18, 2016

Looking for a great summer read, or want to get a head start on what books to recommend to customers, patrons, and friends? We’re here to help: PW’s editors have pored through the season’s offerings and come up with a killer list of the best fiction, mysteries, memoirs, romances, children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #head start #pw online