Five new things about online campaigning

In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at 'BBC World'

[ BBC World | 2019-05-13 00:19:58 UTC ]

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Women's Health Mag Self to End Print Edition, Live Online

Women's health magazine Self is ending its print edition after nearly four decades to focus on its website and video on social-media sites Continue reading at ABC News

[ ABC News | 2016-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #health magazine #live online


Dear Zoo campaign set to mark 35th anniversary

Macmillan Children's Books (MCB) is launching a campaign, including new publishing and a partnership with London Zoo, to mark 2017 being the 35th anniversary of Rod Campbell’s Dear Zoo. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dear zoo #rod campbell #35th anniversary #books mcb #macmillan children


Retailers reveal festive promotional campaigns

Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Staff Pick: 'The Things You Can See Only When You Slow Down' by Haemin Sunim

Religion editor Emma Koonse recommends 'The Things You Can See Only When You Slow Down' by Haemin Sunim, which combines philosophy with spiritual insight to address political differences and anger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Cornerstone campaign counts down to launch Tim Peake

Cornerstone has initiated countdown for the launch of astronaut Tim Peake's Hello, is this Planet Earth? on 17th November with a full roster of marketing and promotional activity.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #17th november #planet earth


Barbour launches Snowman Christmas campaign with Penguin

Clothing brand Barbour is basing its Christmas campaign on Raymond Briggs’ The Snowman and The Snowdog, in a collaboration with Penguin Ventures. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raymond briggs #christmas campaign #penguin ventures


Campaigns for Dawkins, Porter and Packham win BMS summer awards

Campaigns for Richard Dawkins, Max Porter and Chris Packham are among the winners of the Book Marketing Society awards for the May-August 2016 season. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chris packham #max porter #richard dawkins


Waterstones launches new refugee campaign after 'escalation' of crisis

Waterstones has pledged to raise more money for Oxfam after an “escalation” in the humanitarian refugee crisis in Europe stemming from war-torn Syria. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #refugee campaign #waterstones launches


HC's Instachaaz marketing campaign

HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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How one Kiwi author is making $200,000 a year publishing romance novels online

She's a USA Today bestselling author who sells up to 300 books a day and has droves of fans in America – but you won't find Kiwi Leeanna Morgan's name in New Zealand's literary annals. Continue reading at Stuff

[ Stuff | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kiwi author


Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vast majority #public figures #outer space #ad campaign #live broadcasts #facebook live


One-Time Lad Mag FHM Is Back! But Only Online, and Aiming a Little Higher

Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stopped publishing #stop publishing #media brands


PFD launches online books catalogue

Literary agency Peters Fraser + Dunlop has launched an online books catalogue and aims to have every agented book listed and available by 2024 in time for its 100th anniversary. Continue reading at The Bookseller

[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #100th anniversary


Rep. Duncan Hunter pushes Coast Guard to procure a ship it doesn't want - owned by a top campaign donor

Rep. Duncan Hunter (R-Alpine) has been pushing the U.S. Coast Guard to buy or lease a polar ice-breaking ship owned by one of his top campaign contributors, although officials repeatedly have said the vessel doesn’t meet the service’s needs. The ship in question, the Aiviq, is a privately owned,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #privately owned


Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books launches


Audible launches TV campaign starring Juliet Stevenson and Eddie Marsan

Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #eddie marsan


Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #full-page ad #marketing campaigns #people connect #sponsored videos #short period


Is There Such Thing as a 'Men's Media Company' Anymore?

Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age

[ Advertising Age | 2016-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lenny letter #attract readers


Amazon is 'kids favourite online retailer'

Amazon is children's favourite online retailer, statistics from kids marketing platform SuperAwesome have revealed, with 54% of girls and 47% of boys, aged between 7 and 9 years old favouring the online giant. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online giant


11 Things You Probably Didn't Know About Shirley Jackson

Including: she wrote "The Lottery" in a single morning, didn't believe in ghosts, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #shirley jackson