Five new things about online campaigning

In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at 'BBC World'

[ BBC World | 2019-05-13 00:19:58 UTC ]

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‘Game Change’ Authors Writing Book About ‘Trump the Man’ and His Campaign

Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times

[ The New York Times | 2017-03-10 00:00:00 UTC ]
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Dohle and Riggio talk all things B&N

The Association of American Publishers' annual meeting, held at Penguin Random House earlier this week was themed “Charting the Future,” its centerpiece a Q&A interview by PRH c.e.o. Markus Dohle of Barnes & Noble c.e.o. Len Riggio. Continue reading at The Bookseller

[ The Bookseller | 2017-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #len riggio #qa interview #annual meeting #american publishers


HarperCollins to celebrate 200th anniversary with year-long campaign

HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #year-long campaign #harpercollins publishers


World Book Day campaigns from Blackwell's and others

More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Counterculture Quarterly ‘Evergreen Review’ Revived Online

Founded in 1957 by Grove publisher Barney Rosset, the iconic literary quarterly has been relaunched under the direction of editor-in-chief Dale Peck. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online platforms #hit hard #traditional media #small screen


Picoult and Cannon campaigns in BMS quarterly wins

The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #seasonal awards


Hit Makers: How Things Become Popular review – the secret of selling squillions

Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it... Continue reading at The Guardian

[ The Guardian | 2017-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online orders #taylor swift #star wars #wide range


Wharton Uses Zola’s Everywhere Store to Launch Online Bookstore

The store is the first to be powered by Zola’s Everywhere Store widget, an API that enables anyone to begin selling books simply by dropping a few lines of Zola’s code on to their website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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LGBT+ children's book released after New Zealand crowdfunding campaign

Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff

[ Stuff | 2017-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book released


Jess Phillips' book campaign sees donations to Women's Aid

Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jess phillips


Graeme Macrae Burnet backs campaign against Scottish library cuts

Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #national campaign


HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Staff Pick: 'My Favorite Thing is Monsters' by Emil Ferris

Senior news editor Calvin Reid recommends 'My Favorite Thing is Monsters' by Emil Ferris, a graphic novel set in an impossibly rich world of working class misfits and social grotesques. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #emil ferris #favorite thing


Flipboard's Quest To Save Online Publishing—And Itself

With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics. With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech,... Continue reading at Fast Company

[ Fast Company | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditional media #nostalgic revival


Wellington book-lovers raise 10k to launch children's literature magazine online

A pair of Wellington women with a combined 25 years experience in the children's book world are getting ready to share their passion with a wider audience. Continue reading at Stuff

[ Stuff | 2017-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wider audience #book world #launch children


For Martha Stewart Living, Print is ‘A Good Thing’

A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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HarperCollins Continues Facebook Live Programming with Holiday Campaign

HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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MPs to be sent Brexit book after crowdfunding campaign

A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book warning #crowdfunding campaign #brexit book


Goosebumps Author R.L. Stine to Write Series of Marvel's Man-Thing Comics

Stine is achieving a "lifelong dream" by writing the comics, a five-issue series that debuts in February and will feature plenty of interdimensional weirdness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lifelong dream