Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called such moves "100 percent cynical" and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they're getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what's become known across the industry as the pivot to video."When you think about how many hours people spend watching video versus reading, the audience has already spoken," said Chris Altchek, chief executive officer of Mic. The outlet's viewers spend 75 percent of their time with "visual" content like videos, not text, he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
News tagged with: #growing audience #website aimed #strong women

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Latinx in Publishing Debuts Writers Mentorship Program

Literary nonprofit Latinx in Publishing has launched a new initiative, the Writers Mentorship Program, which is aimed at providing unpublished and/or unagented writers who identify as Latinx with professional mentorship opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Coronavirus: The Latest Challenge for Toy Makers—and Publishers

The coronavirus is one of the main topics of conversation at the 117th edition of Toy Fair New York, which began on Saturday and runs through Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #latest challenge #main topics #toy fair

First published in 1924, ‘Still She Wished for Company’ makes for a delicious, if bittersweet, Valentine’s Day treat

The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post

[ The Washington Post | 2020-02-12 19:00:00 UTC ]
More news stories like this | News stories tagged with: #day treat #public domain #pioneering works #time-slip romance

First published in 1924, ‘Still She Wished for Company’ makes for a delicious, if bittersweet, Valentine’s Day treat

The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post

[ The Washington Post | 2020-02-12 07:00:00 UTC ]
More news stories like this | News stories tagged with: #day treat #public domain #pioneering works #time-slip romance

What if the main character of your favorite classic book were black? A publisher makes it so

Penguin Random House teams with TBWA and Barnes & Noble to launch #DiversityEditions for Black History Month. During the Pequod‘s last voyage in Herman Melville’s classic Moby Dick, Captain Ahab is 58 years old. Physically, he has a prosthetic leg made of whale bone, and a pale white mark or... Continue reading at Fast Company

[ Fast Company | 2020-02-05 09:00:42 UTC ]
More news stories like this | News stories tagged with: #main character #barnes noble #herman melville #penguin random house

The Makings of Grace Paley: Writer, Activist, Feminist

Though Grace Paley never stopped writing, and the publication of her first book demonstrated that she was in fact “a writer,” her energy turned increasingly to political activity after 1960. Her desire to remain outside the literary world was abetted by her interest in the growing peace... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-11 09:48:14 UTC ]
More news stories like this | News stories tagged with: #literary world

Plan S will make 2021-22 tough years for publishers, predicts Inchcoombe

The years from 2021 to 2022 will be tough for academic publishers as they struggle to adapt to the requirements of Plan S, a FutureBook panel on Open Access heard yesterday Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 00:03:26 UTC ]
More news stories like this | News stories tagged with: #academic publishers #futurebook panel

Serving Writers and Readers: African American Publishing

From student workshops and academic conferences to literary awards and book clubs, African American literary organizations work to support writers and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literary awards #book clubs #support writers

Hockney and Gayford make Educational Writers' Award 2019 shortlist

The Educational Writers' Award 2019 shortlist has been revealed, with titles from David Hockney, Martin Gayford and Alastair Humphreys in the running. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 19:17:20 UTC ]
More news stories like this | News stories tagged with: #david hockney #educational writers #martin gayford

Publishers and writers welcome release of imprisoned Turkish novelist Ahmet Altan

Publishers and authors joined English PEN in welcoming the release of imprisoned Turkish novelist Ahmet Altan after three years detention in a Turkish jail. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 13:52:57 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun

Facebook hiding likes and video views could force publishers to shift strategies

Publishers Say Audible’s ‘Captions’ Defense ‘Makes No Sense’

In filings made September 20, lawyers for publishers rejected Audible's suggestion that the dispute over Captions is a contract issue, and argued that the program, if allowed to include their works, would clearly infringe their copyrights and cause 'irreparable' harm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-21 04:00:00 UTC ]
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Article by Caroline Calloway's 'Ghost Writer' Making Rounds in Hollywood

Natalie Beach, who came out as the ghost writer for Instagram-influencer-turned-failed-memoirist Caroline Calloway in an article on the 'Cut,' is now being represented by CAA—and her viral piece has become a hot commodity in Hollywood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ghost writer

Cutting Print: Making It Work When Publishing Days Must Go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
More news stories like this | News stories tagged with: #print publication

A writer tries to make sense of Larry Nassar’s decades of abuse

In “The Girls,” Abigail Pesta interviews some of the promising gymnasts the Olympic doctor abused. Continue reading at The Washington Post

[ The Washington Post | 2019-08-07 20:23:06 UTC ]
More news stories like this | News stories tagged with: #make sense

Hachette makes string of appointments from outside publishing in HR shake-up

Hachette has announced seven people are leaving its HR department to be replaced by new appointments, mainly from outside the publishing world, in a major shake-up. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 14:50:21 UTC ]
More news stories like this | News stories tagged with: #publishing world #hr department #hachette

Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek

[ AdWeek | 2019-07-29 21:22:56 UTC ]
More news stories like this | News stories tagged with: #web browsers #online publisher

Braithwaite, Rankin and Wesolowski make Amazon Publishing Readers’ Awards shortlist

Booker Prize longlistee Oyinkan Braithwaite has made the shortlist for the 2019 Amazon Publishing Readers’ Awards with Ian Rankin and Matt Wesolowski each bagging two nominations. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 09:47:48 UTC ]
More news stories like this | News stories tagged with: #ian rankin #amazon publishing