Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called such moves "100 percent cynical" and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they're getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what's become known across the industry as the pivot to video."When you think about how many hours people spend watching video versus reading, the audience has already spoken," said Chris Altchek, chief executive officer of Mic. The outlet's viewers spend 75 percent of their time with "visual" content like videos, not text, he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Test our rivals' tablet claims, says Future as it publishes T3 data

Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Ebook Publishers Want Library Borrowing to Be Difficult

Penguin drops over-the-air downloads; now only Random House gives libraries unrestricted access to purchase and loan ebooks. Continue reading at PC World

[ PC World | 2012-02-13 00:00:00 UTC ]
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Hearst appoints Prima publisher as Seaton joins Immediate

Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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H&S to publish Holocaust survivor memoirs

Hodder & Stoughton has acquired the memoirs of Sam Pivnik, one of the few living British... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Kickstarter Raises $600K for Web Comic; ‘Ashes’ Rebounds

Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Kickstarter Raises $600K for Web Comic, but ‘Ashes’ Is Threatened

Paravion Press: Hand-making Books from a Cave in Greece

In a time when digital and print-on-demand technology are streamlining how books are created and delivered, Paravion Press believes there still is a market for well-crafted, hand-made books. “Paravion hopes to keep hold of a patch of turf for the old guard of the printed book—the realm of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Billionaires are Investing in Australian Newspaper Publishers

Billionaire Gina Rinehart recently invested $146 million in Fairfax Media, the publisher of the Sydney Morning Herald and the Financial Review . Known as the "Iron Lady," Rinehart is the heir of mining magnate Lang Hancock and is believ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-10 00:00:00 UTC ]
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Cape to publish unfinished Patrick White novel

Jonathan Cape will publish the unfinished novel The Hanging Garden by Australian author Patrick... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Celsius to Showcase Open Platform Publishing Solution at NENPA 2012 Tradeshow

Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Self-published author claims Kindle top spot

Self-published crime writer Kerry Wilkinson claimed the top spot in the UK Kindle bestseller... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Boulder Newspaper Publisher to Lay Off 17

BOULDER - The Boulder-based publisher of the Daily Camera will lay off 17 advertising design and production employees in an outsourcing move, the newspaper reported Wednesday, Jan. 8. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Publishing Vet Paul Conley Joins MyBankTracker.com as Editorial Director

Paul Conley, a publishing vet whose experience runs the gamut from b-to-b to consumer financial journalism, is now editorial director with MyBankTracker.com. In this role, Conley will oversee the news and analysis operations of the site. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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New legislation 'prohibitive', say publishers

Children's publishers are preparing for changes to legislation that will introduce a raft of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
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Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
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