Fire Writers, Make Videos Is Latest Web Recipe for Publishers

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called such moves "100 percent cynical" and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they're getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what's become known across the industry as the pivot to video."When you think about how many hours people spend watching video versus reading, the audience has already spoken," said Chris Altchek, chief executive officer of Mic. The outlet's viewers spend 75 percent of their time with "visual" content like videos, not text, he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-30 00:00:00 UTC ]
News tagged with: #growing audience #website aimed #strong women

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HMV makes a profit from Waterstone's, as losses deepen

The HMV Group made a profit of £11.5m from the sale of book chain Waterstone's, but the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek

[ AdWeek | 2011-12-19 00:00:00 UTC ]
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Faber to publish Cowell biography

Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Trend Report: Are paywalls the only way forward for online publishers?

It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
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History Press makes redundancies, grows digital

The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Head of Zeus makes first fiction buy

Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex churton #anthony cheetham

Bounce! prepares to increase publisher representation

Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Head of Zeus makes fiction buy

Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex churton #anthony cheetham

HC and Canongate back Page's new publishing call

HarperCollins and Canongate have backed Faber’s Stephen Page’s calls for a new... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Mainstream to publish "street-smart" guide to single life

Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Kindle Fire could hit UK in January

Amazon’s Kindle Fire tablet is reportedly launching in the UK in January. Know Your... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Ross wins Educational Writers' Award

The £2,000 Educational Writers' Award 2011 has gone to Moon: Apollo 11 and Beyond... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Content Licensing: Making It Work for You

The term “content licensing” is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Apple, Book Publishers Face European Antitrust Probe

Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD

[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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Publishers bullish over digital future

More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Jamie Crook wins Luke Bitmead Writer's Bursary

Unpublished author Jamie Crook has won this year's Luke Bitmead Writer's Bursary for his... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Usborne seeks "boutique" publishing boost

Usborne is focusing on series and younger readers to help grow its fiction sales in the coming... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Pioneering Library-Publisher Relations

Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random House’s v-p of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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