After making changes to BookExpo that some in the industry found less than ideal and in favor of BookCon, Reed has promised tweaks for 2018. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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Wednesday, at a hearing in its bankruptcy proceedings, the retailer won a short extension in the amount of time it has to find a buyer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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The event, held over the July 4 weekend at the L.A. Convention Center, attracted more than 100,000 Japanese pop culture fans, and welcomed top manga artists visiting from Japan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
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Mary Cash, v-p and editor-in-chief of Holiday House, reports on her trip to the Seoul International Book Fair in South Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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We take stock of the changing role of comics publishers at San Diego Comic-Con in light of the ever-increasing presence at the show of film and TV studios. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Books are playing a starring role at this year’s Licensing International Expo in Las Vegas, which began yesterday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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This nonfiction book by a Swedish adventurer who befriended a stray dog on a grueling trek in South America has become an unexpected hit in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Live literature producer and independent publisher Penned in the Margins is publishing the latest titles from Luke Kennard and Melissa Lee-Houghton, which its director Tom Chivers believes is a “bit of a coup” for a small indie. Continue reading at The Bookseller
[ The Bookseller | 2016-06-20 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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BookCon, the literary fanfest, will become a part of New York Comic Con 2016 in October; held during the 4 days of NYCC at a separate event space nearby and offer access to fans as part of their NYCC badge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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The police are re-appealing for information regarding the missing children’s author Helen Bailey, who was last seen in Royston in April. Continue reading at The Bookseller
[ The Bookseller | 2016-05-18 00:00:00 UTC ]
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A story of turning a negative into a positive is always heartening, as evidenced by "Seven and a Half Tons of Steel," a picture book written by Janet Nolan and illustrated by Thomas Gonzalez. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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After the success of Fredrik Backman’s 'A Man Called Ove,' which was released in English in July 2014 and hit bestseller lists earlier this year, Atria has two follow-ups from the Swedish author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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The retiring B&N chairman reflects on his years in the bookselling business, and the big changes that have reshaped the chain in the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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