Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million

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20 of the Best Book Series of All Time

Is there anything better than a series that has you immediately reaching for the next book? The best book series of all time deliver. Continue reading at Book Riot

[ Book Riot | 2022-08-04 10:34:00 UTC ]
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The PRH-S&S Acquisition Case Goes to Court

The United States' Department of Justice is suing to block the Penguin Random House-Simon & Schuster merger deal struck in late 2020. The post The PRH-S&S Acquisition Case Goes to Court appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-01 13:55:05 UTC ]
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Gilbert Cruz Named New York Times Books Editor

Mr. Cruz has been the Culture editor at The Times since January 2018, leading coverage of arts and culture. Continue reading at The New York Times

[ The New York Times | 2022-07-28 22:22:00 UTC ]
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How to watch actor Jennifer Grey at the L.A. Times Book Club

Jennifer Grey discusses her bestselling memoir, "Out of the Corner," and the "Dirty Dancing" sequel. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-27 22:08:56 UTC ]
More news stories like this | News stories tagged with: #bestselling memoir #dirty dancing #times book


Relationships are complicated. I learned it's OK to keep secrets for a time

Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC

[ CBC | 2022-07-26 08:00:00 UTC ]
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Showdown: DOJ’s Bid to Block PRH Acquisition of S&S Is Heading to Trial

With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Gabrielle Zevin Is Not Going to Post This Article

The best-selling author of “Tomorrow, and Tomorrow, and Tomorrow” takes a measured approach to social media. Here’s why. Continue reading at The New York Times

[ The New York Times | 2022-07-21 09:00:16 UTC ]
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Jane Austen’s ‘Persuasion’ is having a moment. It’s about time.

The Netflix adaptation is yet more proof of the long-overlooked novel's newfound popularity. Continue reading at The Washington Post

[ The Washington Post | 2022-07-14 12:00:30 UTC ]
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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

[ Digiday | 2022-07-11 04:01:00 UTC ]
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Revisiting Justice Stephen Breyer’s Curious (and Strangely Timed) Defense of the Court

In a book published last year, Breyer depicted the Supreme Court as an apolitical institution that sticks to its guiding principles. Continue reading at The New York Times

[ The New York Times | 2022-06-29 21:40:47 UTC ]
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Post-Roe, Publishers Scramble to Meet the Political Moment

Sales of books concerning reproductive rights began moving up when the draft opinion overturning Roe v. Wade was leaked in May, and publishers are now working to meet demand following the June 24 decision by the Supreme Court that ended a constitutional right to an abortion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
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Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
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Patrick Radden Keefe Has One Big Rule for His Reading Time

“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:21 UTC ]
More news stories like this | News stories tagged with: #big rule #reading time


Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Barbara Pym’s humor and stoicism are a welcome tonic for our times

Pym’s novels — witty tales of domestic life in British villages — have been compared to the works of Jane Austen. I see a link to Joyce, too. Continue reading at The Washington Post

[ The Washington Post | 2022-06-14 12:00:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Post Hill Press Starts New Imprint, Twin Flame

The imprint, which will publish nonfiction titles in the spirituality, relationships, and sexuality categories, is led by editorial director Elena Vega, who formerly worked as an editor for Macmillan and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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Train yourself to study more effectively and save time with this $49 bundle

Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World

[ PC World | 2022-06-01 23:38:22 UTC ]
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In ‘Bad Gays,’ historical figures are products of their times

Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post

[ The Washington Post | 2022-05-31 13:59:29 UTC ]
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Toto Albanese steals the post-election show as News Corp front pages do an about-face | The Weekly Beast

Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian

[ The Guardian | 2022-05-27 02:22:51 UTC ]
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