Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is either recovering or still making its way back home by plane (or, like Ad Age's Lindsay Rittenhouse, stranded in Switzerland after a missed connection.) Now that it’s all over, Ad Age’s Ann-Christine Diaz and I-Hsien Sherwood took time before they hit the airport to reflect on some of the big takeaways from Cannes this year. Among their conclusions: accessibility and inclusion were high on the agenda; Nike “Dream Crazy” wasn’t as dominant as it could have been; juries were keen to reward purpose and value-driven work; subversion also did well (and was apparent in stunts and protests along the Croisette). But finally, the one thing that was missing from the winners was “a good belly laugh.” Meanwhile, for another take on Cannes, read the fascinating “Confessions of a 49-year-old Cannes Virgin” written for Ad Age by veteran executive creative director Chapin Clark. His Riviera revelations include being approached for a business card while swimming in the sea and being pitched to while eating a snack on the Facebook beach. P&G goes beyond ads Procter & Gamble's Chief Brand Officer Marc Pritchard spent a lot of time at Cannes talking about alternatives to advertising and new... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
Whether you plan to grow some devil’s snare or just some garden variety tomatoes, these Harry Potter planters are sure to get you started on the right note. Continue reading at Book Riot
[ Book Riot | 2019-07-16 10:36:27 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-07-16 10:30:09 UTC ]
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After Harry, Ron, and Hermione, the most famous friendship from Hogwarts is certainly the four Marauders. Take this Harry Potter ... Continue reading at Book Riot
[ Book Riot | 2019-07-12 10:38:28 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-09 10:00:00 UTC ]
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Your favorite Harry Potter characters got matched up with a perfect-for-them fragrance. Continue reading at Book Riot
[ Book Riot | 2019-07-03 10:34:16 UTC ]
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Warner Brothers is in the very early stages of developing a Harry Potter prequel television series. Find out what we know so far. Continue reading at Book Riot
[ Book Riot | 2019-07-02 18:58:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired
[ Wired | 2019-06-25 11:00:00 UTC ]
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Hey, good morning! You look fabulous. Hey, there! Bill Gates regrets that he didn't beat Android in mobile, we give our mixed verdict on the new Harry Potter mobile game and review Apple's new iPad OS. Continue reading at Engadget
[ Engadget | 2019-06-25 10:30:00 UTC ]
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Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget
[ Engadget | 2019-06-24 17:28:00 UTC ]
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At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget
[ Engadget | 2019-06-22 20:26:00 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC
[ CBC | 2019-06-21 12:31:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget
[ Engadget | 2019-06-20 16:42:00 UTC ]
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You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget
[ Engadget | 2019-06-19 01:16:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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It's not just multi-platform gaming giants suing cheaters. Niantic has sued members of Global++ for allegedly offering "unauthorized derivative" (read: hacked) versions of Pokémon Go, Ingress and even the still-in-beta Harry Potter: Wizards U... Continue reading at Engadget
[ Engadget | 2019-06-16 23:04:00 UTC ]
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