Final takeaways and confessions from Cannes. Plus, America's Hottest Brands: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is either recovering or still making its way back home by plane (or, like Ad Age's Lindsay Rittenhouse, stranded in Switzerland after a missed connection.) Now that it’s all over, Ad Age’s Ann-Christine Diaz and I-Hsien Sherwood took time before they hit the airport to reflect on some of the big takeaways from Cannes this year. Among their conclusions: accessibility and inclusion were high on the agenda; Nike “Dream Crazy” wasn’t as dominant as it could have been; juries were keen to reward purpose and value-driven work; subversion also did well (and was apparent in stunts and protests along the Croisette). But finally, the one thing that was missing from the winners was “a good belly laugh.” Meanwhile, for another take on Cannes, read the fascinating “Confessions of a 49-year-old Cannes Virgin” written for Ad Age by veteran executive creative director Chapin Clark. His Riviera revelations include being approached for a business card while swimming in the sea and being pitched to while eating a snack on the Facebook beach. P&G goes beyond ads Procter & Gamble's Chief Brand Officer Marc Pritchard spent a lot of time at Cannes talking about alternatives to advertising and new... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-24 10:25:28 UTC ]

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