Following a recent transition of leadership, with the appointment of Stephanie Mehta to editor-in-chief this past February and Amanda Smith as VP, publisher in April 2017, the focus of Fast Company is also leaning towards innovation, both in the coverage of the topic and the implementation of inventive practices across its platforms. Founded in 1995, the magazine has over two decades of experience covering companies of all sizes and industries—specifically the disruptions and impacts that they’re making within their respective spaces—the themes of innovation and invention are not new to the publication. Implementing the changes that they cover, however, is a newfound mission for the recently appointed leaders. “Innovation is a lens through which we look at everything,” says Mehta, whether that is through covering technological advancements or changing business models. “We think of it as a really big tent that enables us to tell a lot of different, important business and social stories under the Fast Company brand.” Through this mission of reinvigorating the brand to reflect the changing business models, Smith tells Folio: that Fast Company has seen a 28-percent YOY increase in revenue across all of its platforms. [caption id="attachment_139595" align="aligncenter" width="820"] Kerry Washington and Stephanie Mehta at the 2018 Innovation Festival | Photo by Daisy Korpics for Fast Company[/caption] Custom events dedicated to innovative activations One particular area of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-31 00:00:00 UTC ]
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Publishers should seek to partner with top-performing multi-academy trusts (MATs) on new product development or risk being bypassed, the Publishers Association's education conference heard on Friday (25th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Sheikha Bodour Bint Sultan Bin Muhammad Al Qasimi, founder and c.e.o. of Sharjah publishing house Kalimat Group and founder of the Emirates Publishers Association, tells Benedicte Page about some of the latest initiatives taking place in the United Arab Emirates, including the new national... Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
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The number of exhibitors at this year's Shanghai International Book Fair almost doubled over 2015 as organizers strive to make the event Asia's Bologna Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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Mobile ebook start-up Ether Books is to be sold after its founders decided that it needed fresh investment to develop the service out of beta. It is now looking to sell the business to a publisher or other book industry company. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Difficulties facing the Korea-based Hanjin Shipping Company, which filed for bankruptcy in August, are affecting U.S. publishers. The company has seen dozens of its ships—some carrying significant orders from trade houses—stranded at sea, or seized by creditors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age
[ Advertising Age | 2016-09-30 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Days ago, Bungie released its third expansion, Rise of Iron, for its popular MMO shooter Destiny. A new short single-player campaign, multiplayer mode and six-person raid should keep players busy killing enemy aliens, and each other, for months. Undo... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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Taylor & Francis’s novel approach to article marketing Cartoon Abstracts and Wiley’s drug creation aide Wiley ChemPlanner have both won Awards for Innovation in Publishing given by the Association of Learned and Professional Society Publishers (ALPSP). Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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A book preorder-and-fun run package four months before "Run Fast. Eat Slow." came out, along with a strong Olympic performance by author Shalane Flanagan, helped propel the cookbook onto the bestsellers list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-07 00:00:00 UTC ]
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Nathan Hull has joined Dutch ebook platform Elly’s Choice as chief commercial and content officer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Renowned English language bookshop Shakespeare and Company, situated on Paris's Left Bank, is marking its 65th anniversary by publishing an illustrated history of the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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NationalBuilder, a software company whose products are popular with political organizations, is starting a publishing business with a focus on stories about "people doing really remarkable things." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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